East Travel Prìomh Ghnìomh: Pacaigeadh Dibhe Alcolach by Wen Liu, Bo Zheng and Weijie Kang

East Travel Prìomh Ghnìomh: Pacaigeadh Dibhe Alcolach by Wen Liu, Bo Zheng and Weijie Kang is a highly esteemed winner of the very prestigious 2021 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.

AirgeadPacadh· 2021

East Travel Prìomh Ghnìomh: Pacaigeadh Dibhe Alcolach

by Wen Liu, Bo Zheng and Weijie Kang

Client: Shenzhen Oracle Creative Design Co., Ltd

Duais Airgid A' Design Award Winner in Pacadh Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About East Travel Prìomh Ghnìomh: Pacaigeadh Dibhe Alcolach

Teacsa an Leabhair: 'S e dealbhadh pacaidh airson baijiu, deoch làidir Shìneach thraidiseanta a th' ann an East Travel. Tha am botal a' cleachdadh cruth glainne sìoltanach shìmplidh a tha goireasach airson cinneasachadh mòr-thomhais. Tha am mullach air a chumadh a rèir cuairtean-uisge, mar iomradh air an uisge àrd-inbhe a thathar a' cleachdadh ann an grùdaireachd. Tha an leubail air a dhèanamh de phàipear sònraichte, agus tha an dealbh agus ainm an toraidh air an dèanamh ann an umha. Tha am pacaigeadh a-muigh air a dhèanamh de bhagasse brùite, an snàithlean a tha air fhàgail an dèidh don t-siùcar-reòdha a bhith air a choipeadh, stuth a chrìonas gu nàdarra. Tha an dealbhadh a' tarraing air cultar dùthchasach Sìneach agus air dòighean grùdaireachd thraidiseanta.

The Recognition

About the Duais Airgid A' Design Award

Tha East Travel Prìomh Ghnìomh: Pacaigeadh Dibhe Alcolach air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi East Travel Prìomh Ghnìomh: Pacaigeadh Dibhe Alcolach na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha East Travel Prìomh Ghnìomh: Pacaigeadh Dibhe Alcolach na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: East Travel is a brand that mainly transfers the oriental culture through the product. "Eight immortals cross the sea, each depending on their ability", one of the most widely spread myths and legends among Chinese folk. , people would use this allusion as a metaphor for those who rely on their abilities to create miracles.
Dimensions & Packaging: Width 400mm* Depth 110mm* Height 150mm
Tags: East Travel, Baijiu, Baijiu packaging
Production Technology: Glass, Bagasse
Design Challenge: Redesign the traditional baijiu-making elements to keep it up with the times. Because the design is a process of recreating traditional elements, it needs to be created with modern aesthetics. The integration of traditional culture and modern culture is very challenging.
Research: The current fast-paced lifestyle has gradually made people feel that the material is easy to satisfied but the inner spirit is very empty. How to find a slow-paced lifestyle in this environment is an urgent problem that needs to be solved at the moment. Baijiu is a thing that can slow down your life. The traditional baijiu culture and its brewing culture have a long history. It is the crystallization of human wisdom. It can make your life more quality and valuable.
Inspiration: Guangxi, one of the economically underdeveloped areas in China. In order to increase people's income, local residents mainly plant sugarcane, which has the largest output in the country. This new act for brewing not only increases the value of sugarcane, but also increases the income level of local people and makes their lives better. The external packaging is made of pressed bagasse after fermented baijiu, which is easy to degrade naturally, environmentally friendly and practical.
Project Duration: 2020.01~2020.03 Shenzhen,China
Operation Flow: The design of the top of the bottle cap is inspired by an important concept of water ripples. It indicates a good Baijiu brew comes from top quality water. The bottle is designed with an ordinary cylindrical shape, which is not only simple and beautiful but also convenient for mass production. The bottle label is made of special paper, and the illustration and printed product name is bronzed, which enriches the product.
Team Members: Designer:Wen Liu
Designer:Bo Zheng
Designer:Weijie Kang