Genki Forest Pacáistíocht Buidéal Uisce Coipeach by Genki Forest

Genki Forest Pacáistíocht Buidéal Uisce Coipeach by Genki Forest is a highly esteemed winner of the very prestigious 2021 Duais Iarainn A' Design Award in Dealbhadh Pacaidh Competition Category.

IarannPacadh· 2021

Genki Forest Pacáistíocht Buidéal Uisce Coipeach

by Genki Forest

Client: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Duais Iarainn A' Design Award Winner in Pacadh Category

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Colors

The Design

About Genki Forest Pacáistíocht Buidéal Uisce Coipeach

Is dearadh pacáistíochta buidéil é Genki Forest d'uisce coipeach. Tá an buidéal déanta as PET, plaisteach éadrom trédhearcach a sheasann in aghaidh tuairteála agus a chuidíonn le dé-ocsaíd charbóin a choinneáil istigh. Tá carachtar mór dubh Sínise, spreagtha ag peannaireacht thraidisiúnta, suite ar dhromchla leathan bán, rud a thugann cuma shimplí nua-aimseartha don lipéad. Tá imlíne an bhuidéil mín, agus tá an chuid is cúinge suite san áit a gcoinníonn an lámh é, rud a fheabhsaíonn compord an ghreama. Iompraíonn an gualainn fáinne triantán cuasach, agus tá saighead oscailte clóite ar an gclúdach. Tá an buidéal 67.3 mm ar leithead agus 209.25 mm ar airde.

The Recognition

About the Duais Iarainn A' Design Award

Tha Genki Forest Pacáistíocht Buidéal Uisce Coipeach air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Genki Forest Pacáistíocht Buidéal Uisce Coipeach na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Genki Forest Pacáistíocht Buidéal Uisce Coipeach airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The eye-catching Chinese word "pneuma" here has three different meanings. The first one is product attributes and characteristics, that is, sparkling water. The second one is the brand attribute,as pneuma share the same meaning with Genki. Due to this, the word "pneuma" can easily establish the connection with the brand "Genki Forest". The third one is the meaning of lively, energetic, optimistic and healthy, which coincides with the health attribute of the product itself and the oriental cultural charm and oriental aesthetic concept of product design.
Dimensions & Packaging: Width 67.3mm x Height 209.25mm
Tags: Branding, Packaging, bottle, 3D, water
Production Technology: The products are packaged in PET, which means that the bottle contains a plastic material called polyethylene terephthalate, or PET for short. PET is a polymer produced by the combination of terephthalic acid and ethylene glycol. PET plastic has the characteristics of light weight, high transparency, and impact resistancewhich helps to prevent the escape of carbon dioxide. PET bottles have low environmental pollution and energy consumption, so it gradually replaces traditional packaging materials with the rising awareness of environmental protection.
Design Challenge: We have noticed that it is important to make products be clear at a glance when placing them on the miscellaneous shelves. To solve that, we have adopted stimulating colors to draw intentions of consumers. We have also acknowledged the guiding functions of the general consumers colour recognition. We picked the quietly elegant colours such as large areas of black and white, given consumers a simple but fashion impression.
Research: We are insisting on operating the product research, development and design from the perspectives of consumers. Satisfy more consumers needs throughout our huge base of marketing research.
Inspiration: The design concept mainly comes from Apple's simple product design and Dieter Rams' design concept that less is more. The package using a large area of white, which is intended to reflect the simple and modern design sense; At the same time, influenced by the ancient Chinese calligraphy works, the large black word "pneuma" is adopted, which makes the whole product feel more oriental.
Project Duration: The project started in May 2018.
Operation Flow: IIn terms of bottle design, the overall outline gives people a smooth feeling, just like the smooth body curve of dolphins. The thinnest part is just in the part of the consumer's hand, which increases the stability and comfort of the grip in function. The shoulder of the bottle adopts a concave triangular pattern, which is arranged in a circle. Open and directional arrows are printed on the bottle cap, so that consumers can easily open it, and the interactive experience is improved.
Team Members: Siyang Cai
Chu Xu
Image Credits: Siyang Cai