Airgead Pacadh · 2021
Day One Lipéad Fíona
by Ximena Ureta
- Duais Airgid A' Design Award 2021 in Pacadh
- CLIENT: MontGras
- Estimated Number of Design Views: 29,226
- Verification code 1B630204D5 · Verify this award
Colors
About Day One Lipéad Fíona
Is dearadh lipéad fíona é Day One a cruthaíodh d'fhíonghort sa tSile áit a mbaintear na fíonchaora de láimh. Marcálann an lipéad an nóiméad nuair a shocraíonn déantóir fíona tús a chur leis an bhfómhar, cinneadh a mhúnlaíonn cáilíocht agus carachtar fíona. Léiríonn an léaráid siosúr fómhair i measc bláthanna, fíonchaora agus duilleoga fíniúna. Clúdaíonn an dearadh cúig chineál fíonchaor ó ghleannta éagsúla. Priontáiltear na lipéid in offset ar pháipéar Fasson Cuvee Sable de 85 gram in aghaidh an mhéadair chearnaigh, le trí dhath speisialta, scragall óir mata, stampáil agus vearnais chosanta.
About the Duais Airgid A' Design Award
Tha Day One Lipéad Fíona air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Day One Lipéad Fíona na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Day One Lipéad Fíona na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.
Press Kit
- Unique Properties
- Montgras is a hand-harvested vineyard. Day One is a line of sustainable wines by Wines of Chile. Viña Montgras complies with BRC and will obtain the FOR LIFE certification. All Day One grape varieties are summer wines from the best and most renowned valleys in Chile.
Sauvignon Blanc, D.O. Leyda. Chardonnay, D.O. Leyda. Pinot Noir, D.O. Casablanca. Carmenere, D.O. Colchagua. Cabernet Sauvignon, D.O. Maipo. - Dimensions & Packaging
- Burgundy Label Dimension: 105x114 mm. Conicity of 2 mm per side.
Burgundy Label Size: 105x75 mm. - Tags
- Wine label, packaging, design, MontGras, Ximena Ureta, Day One, Chilean wine.
- Production Technology
- Printed on Fasson Cuvee Sable paper (85 grs / m2), in 3 special colors, Offset, matt gold foil, stamping and protective varnish.
- Design Challenge
- MontGras has developed a new brand architecture and positioning and, consequently, the need has arisen to create a new portfolio that is more attractive, relevant and innovative, as well as able to communicate the new positioning sought by the company. "Boldly Attractive", this has been our challenge.
- Research
- Research was conducted into harvesting tools, especially the harvesting scissors used in the MontGras vineyards when the Day One harvest takes place. Extracting from reality an image that represents this handmade work.
We researched different packagings that could speak about harvest, and Selected Harvest and vegan wines around the world, to produce a unique and original design. - Inspiration
- Day One, Selected Harvest, is a design that pays tribute to the moment when a winemaker decides to begin the harvest: a decision that is fundamental to the quality, finish and character of a wine. A balance between sugar, acidity, and tannins. During this process, sugar is transformed into alcohol and, hence, the concentration of sugar in the fruit is key to start the harvest. The harvest scissors have germinated among the flowers that protect the grapes and vine leaves.
- Project Duration
- This project started in September 2020 in Santiago, Chile, and ended in January 2021.
- Operation Flow
- Day One's consumers are very widely spread, both domestically and internationally, in key markets such as Korea, China, USA, Chile, Canada, Denmark, Brazil, Japan and UK.
- Image Credits
- Image #1: Estudio Navarro, Image #2: Estudio Navarro, Image #3: Estudio Navarro, Image #4: Jorge Brantmayer, Image #5: Estudio Navarro
