Daejeon Bruce Rice Cake Redesign Pacáistíocht Císte Rís le Choulsoon Park

Tha Daejeon Bruce Rice Cake Redesign Pacáistíocht Císte Rís le Choulsoon Park na bhuannaiche air leth urramach anns an fharpais chliùitich 2021 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

UmhaPacadh· 2021

Daejeon Bruce Rice Cake Redesign Pacáistíocht Císte Rís

le Choulsoon Park

Neach-ceannach: Soongraphic

Buannaiche Duais Umha A' Design Award ann an Roinn Pacadh

11,317

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #120168

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Daejeon Bruce Rice Cake Redesign Pacáistíocht Císte Rís

Is dearadh pacáistíochta é Athdhearadh Císte Rís Daejeon Bruce d'earra císte rís a dhíolann comhlacht milseán i gceantar Daejeon. Tá grafaicí de naoi bpríomhchomhartha tíre Daejeon clóite ar an bpacáistíocht, sa chaoi go bhfaigheann ceannaitheoirí eolas turasóireachta áitiúil in éineacht leis an táirge. Tá an raon roinnte ina thrí shraith de réir blas, agus úsáideann gach sraith dath nádúrtha a phríomh-chomhábhair chun an blas a léiriú. Léirítear ainmneacha na dtáirgí i gCóiréis agus i mBéarla. Úsáidtear páipéar tiubh, ionas gur féidir leis an bpacáiste seasamh nó luí go cothrom agus nach ndéantar damáiste dó go héasca.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Daejeon Bruce Rice Cake Redesign Pacáistíocht Císte Rís air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Daejeon Bruce Rice Cake Redesign Pacáistíocht Císte Rís na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Daejeon Bruce Rice Cake Redesign Pacáistíocht Císte Rís a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: 2019-2021 is the year of visiting Daejeon. In order to revitalize the Daejeon tourism culture, Daejeon's nine major landmark graphics were applied to the package of Sungsimdang, a leading confectionery company in Daejeon. Visitors and buyers of Sungsimdang can obtain information on various tourism cultures in Daejeon at the same time as purchasing products, and it will be effective marketing when exporting products in the future.
Tomhasan & Pacadh: Outer packing 234mm*120mm, inner packing 80mm*125mm, information paper 85mm*125mm
Tagaichean: Illustration, Graphic, Design, Package
Teicneòlas Cinneasachaidh: The designer decided that the Daejeon Bruce Mochi packaging should convey honest products and brand image while conveying information about local attractions.
To this end, each series was divided into three series according to taste, and each series was designed by linking the brand and local story.
This allows you to experience a variety of products, as well as convey visual information to consumers who have purchased the product.
You can also use thick paper to stand or lay it down. And it is not easily damaged.
Dùbhlan Dealbhaidh: The student designer alone conducted market research from planning to final design results. We have invested a lot of time in surveys to get our marketing results, and we have done several tests on the material of the paper and the structure of the package so that we can install or place the package later.
Rannsachadh: We divided into two categories: Daejeon local residents and all citizens (including foreigners), and conducted a questionnaire on the brand of the product to be designed and a questionnaire on the degree of understanding of landmarks in the Daejeon area.
As a result, the experience with the product brand “Sungsimdang” was high, but the experience with landmarks in the Daejeon area was somewhat insufficient. Therefore, it was determined that if the local landmark was promoted through the influential company “Sungsimdang” in the region, it would be a good marketing for both the company and the Daejeon area.
Brosnachadh: There are various cultural assets and attractions in Daejeon, but it is a pity that many people do not know well and most foreigners only know Seoul. Therefore, we considered the necessary methods to effectively activate local tourism through influential companies in the Daejeon region.
Faid a' Phròiseict: The project started in March 2020 and was completed in November 2020 and has been exhibited at the Hanbat National University Moglyeon Gallery.
Sruth Obrachaidh: The designer selected the color flow of each of the three series as the original color of the material, so that consumers can easily grasp the taste of the product they want to purchase. Also, in consideration of various consumers, English and Korean were applied to each product name in addition to colors.
Buill na Sgioba: Individual