Òr Pacadh · 2021
Organic Bileag Fìona
by Ximena Ureta
- Duais Òir A' Design Award 2021 in Pacadh
- CLIENT: MontGras
- Estimated Number of Design Views: 32,969
- Verification code 922B2947A4 · Verify this award
Colors
About Organic Bileag Fìona
'S e dealbhadh bileig fìona a th' ann an Organic a chaidh a chruthachadh airson branda fìona le teisteanas organach agus vegan. Tha a' bhileag air a brosnachadh le eag-shiostam fèin-sheasmhach nam fìon-liosan organach, a tha air an àrach gun cheimigean no toraidhean synthetigeach. Bidh an cothromachadh nàdarra sin a' dìon nam fìonan bho phlàighean agus ghalaran agus a' cur taic ri slàinte nam fìon-dhearcan. Tha a' bhileag air a clò-bhualadh air pàipear ath-chuairtichte le teisteanas ann an ceithir dathan sònraichte, a' cleachdadh offset didseatach le crìochnachaidhean sìoda-sgrion agus falaid dìonach. Tha faochaidhean clò-bhuailte a' gabhail àite stampadh meatailteach, agus mar sin thathar a' seachnadh foidhlichean meatailichte.
About the Duais Òir A' Design Award
Tha Organic Bileag Fìona air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Organic Bileag Fìona na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Organic Bileag Fìona a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.
Press Kit
- Unique Properties
- MontGras Organic declares the principles of the Gras Family, a socially responsible family. All MontGras wines will be totally summer wines from 2020. This line reflects handcraft and its dedication in the production processes, fundamental pillars of this brand.
The Sauvignon Blanc and Pinot Noir correspond to D.O. Mulchen, Bío-Bío Valley, one of the southernmost wine-producing regions in Chile. - Dimensions & Packaging
- Burgundy Label Dimension: 105x114 mm. Taper of 2 mm per side.
Burgundy Label Size: 105x90 mm. - Tags
- Wine label, packaging, design, MontGras, Ximena Ureta, Organic, Chilean wine.
- Production Technology
- Printed on State 100 paper (89 grs / m2), in 4 special colors, in Digital Offset with silkscreen finishes and protective varnish.
- Design Challenge
- MontGras has developed a new brand architecture and positioning and, consequently, the need has arisen to create a new portfolio that is more attractive, relevant and innovative, as well as able to communicate the new positioning sought by the company, which was called as "Boldly Attractive", this has been our challenge, to live up to the requirements.
- Research
- We investigated how to create a product whose materials and manufacturing would be environmentally friendly. With a lightweight bottle and label printed on 100% recycled paper, with FSC certification, avoiding the use of metallised foils. A simulation of printed reliefs was made to avoid metallic stamping.
- Inspiration
- Organic, Naturally Crafted, is inspired by the self-sustaining ecosystem created in organic vineyards, without the use of chemicals and synthetics. This ecosystem, generated in the vineyard, is fundamental to achieve a natural balance that protects the vineyards from pests and diseases. That is why we highlight the natural ecosystem that lives within organic vineyards, as they are responsible for the health and fertilization of the grapes. This is a certified organic and vegan wine brand.
- Project Duration
- This project started in June 2020 in Santiago, Chile and ended in January 2021.
- Operation Flow
- MontGras Organic consumer is very widely spread, both domestically and internationally, in key markets such as Korea, China, USA, Chile, Canada, Denmark, Brazil, Japan and UK.
- Image Credits
- Image #1: Estudio Navarro, Image #2: Estudio Navarro, Image #3: Estudio Navarro, Image #4: Estudio Navarro, Image #5: Jorge Brantmayer
