Ballantines 17 Pacáistiú Bronntanais by Li-Shang Printing Co., Ltd

Ballantines 17 Pacáistiú Bronntanais by Li-Shang Printing Co., Ltd is a highly esteemed winner of the very prestigious 2021 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.

AirgeadPacadh· 2021

Ballantines 17 Pacáistiú Bronntanais

by Li-Shang Printing Co., Ltd

Client: Li-Shang Printing Co., Ltd

Duais Airgid A' Design Award Winner in Pacadh Category

22,909

Verified Award Winner

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Colors

The Design

About Ballantines 17 Pacáistiú Bronntanais

Is éard atá i Ballantines 17 ná dearadh pacáistiú bronntanais a cruthaíodh do fhuisce cumaiscthe. Táirgtear an bosca righin le priontáil fhritháireamh UV ar pháipéar scragaill airgid, le dathanna spota óir agus gorm agus lógónna cabhraithe. Ardaíonn meicníocht crios iompair faoin mbosca seastán leabhair de réir mar a leagtar an clúdach síos, ag cur an bhuidéil i láthair ar stáitse órga. Taifeadann priontaí óir feadh an chosáin na blianta a bronnadh san am atá thart. Cuirtear samplaí spíosraí agus blastaí corcaithe ar aghaidh an chlúdaigh. Treoraíonn an leagan amach an radharc, ansin an boladh, ansin an blas.

The Recognition

About the Duais Airgid A' Design Award

Tha Ballantines 17 Pacáistiú Bronntanais air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Ballantines 17 Pacáistiú Bronntanais na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Ballantines 17 Pacáistiú Bronntanais na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As users unfold and interact with the packaging, the visuals, the smells and then the tastes create a sensuous experience to emphasize the value of the whisky.
Dimensions & Packaging: Width (250 mm) x depth (155 mm) x height (370 mm), Bottle capacity 700ml
Tags: whisky, packaging, liquor packaging, creative packaging
Production Technology: Rigid box with UV Offset printing on silver foil paper, gold and blue spot color with embossing technique on logos. The highlight of the packaging is the conveyor belt mechanism that is installed under the box which allows the bible stand to rise up as users lay down the box cover.
Design Challenge: The moment from unfolding the packaging to drinking the liquor, we carefully design how the users would interact with the components and how the experience of colors, movements, smells and tastes will present the value of the brand to its full potential.
Research: With Bible as our inspiration, we wanted to portray a sacred moment with the honorable mentioned whisky, as if it is presented at the end of a holy altar. The key is to convey the concept of time and create interactions with the senses through special structural mechanism and thoughtful placement of objects.
We had planned to design the flow of the interaction as this: First, users witness the rising bible. Then they proceed to read the honorable past of the whisky. Finally, they take in the aromas of the spices at the front before they enjoy the whisky. The whole experience is presented in the sequence of visual, smell then taste.
Inspiration: Ballantine’s 17 Year Old blended whisky has been named 2020 Scotch Blend of the Year in Jim Murray’s Whisky Bible. This limited edition packaging celebrates the famous whisky for its 7th win of the same title. The idea that Bible signifies the most important print, we use this as our core concept. Combined with Ballantine's signature blue color, we designed a conceptual space that translates a gilded magnificent altar into an elevated stage for the liquor bottle and the Whisky Bible.
Project Duration: The project started in Taiwan in June 2020 and completed in Taiwan in August 2020.
Operation Flow: When users open the plain blue box the bible will emerge on the golden stage, placed right next to the prestige Scotch Blend whisky. As a pathway leading up to the stage, the gold prints record the past seven awarded years. Cork bottled samples of the spices and flavors are presented at the front of the box cover to provide users a more dynamic experience for the sense of smell right before their first sip of the whisky.
Team Members: Design director: Sheng-Hsun Hong
Graphic designer: Chih-Chen Huang
Packaging structural designer: Li-Fan Liu
Image Credits: Image #1: Photographer Yi-Han Pan, 2021.
Image #2: Photographer Yi-Han Pan, 2021.
Image #3: Photographer Yi-Han Pan, 2021.
Image #4: Photographer Yi-Han Pan, 2021.
Video: Editor Yi-Han Pan, 2021.