Solemici Packaging Feidhm: Pacáistiú Táirgí Feola by Dmitry Kultygin

Solemici Packaging Feidhm: Pacáistiú Táirgí Feola by Dmitry Kultygin is a highly esteemed winner of the very prestigious 2021 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.

AirgeadPacadh· 2021

Solemici Packaging Feidhm: Pacáistiú Táirgí Feola

by Dmitry Kultygin

Client: Dmitry Kultygin

Duais Airgid A' Design Award Winner in Pacadh Category

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The Design

About Solemici Packaging Feidhm: Pacáistiú Táirgí Feola

Is éard atá i Solemici ná dearadh pacáistithe do bhia blasta Iodálach amhail salami agus prosciutto. Déanann an dearadh comparáid idir blas an táirge agus sárshaothair ealaíne na hAthbheochana. Is tráidire plaisteach é an príomhphacáiste atá clóite le huigeacht mharmair. Táirgtear an ceanntásc páipéir le clódóireacht fhritháireamh agus stampáil scragaill óir, rud a thacaíonn le carachtar den scoth an táirge. Tomhaiseann an tráidire 225 mm ar airde agus 123 mm ar leithead. Cabhraíonn dathanna geala agus mionsonraí codarsnacha leis an táirge seasamh amach ar sheilf an tsiopa. Léiríonn an dearadh meas ar mhodhanna táirgthe traidisiúnta chomh maith.

The Recognition

About the Duais Airgid A' Design Award

Tha Solemici Packaging Feidhm: Pacáistiú Táirgí Feola air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Solemici Packaging Feidhm: Pacáistiú Táirgí Feola na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Solemici Packaging Feidhm: Pacáistiú Táirgí Feola na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. Bright packaging and contrasting details distinguish the product on the shelf among competitors. The use of gold foil stamping enhances the premium character of the product. All this makes the product more attractive to consumers and helps them make a purchase decision faster.
Dimensions & Packaging: Plastic tray size: height - 225 mm, width - 123 mm. Paper header size: height - 110 mm, width - 128 mm.
Tags: Salame, Meat Delicacies, Renaissance, Italy, Packaging, Branding
Production Technology: The main packaging is a plastic tray with marble texture printing. The paper header is printed using offset printing and gold foil stamping.
Design Challenge: The packaging was supposed to convey the quality and reliability of the brand, inspire consumers to buy. First of all, it was necessary to find effective design elements that would speak about the taste and quality of the product, emphasize the attentive attitude of the manufacturer to the traditions of production. And the packaging had to be harmonious, clear and not overloaded with information. The second task was to create an emotional image that would attract the target audience and distinguish the packaging from the competitors.
Research: The main task in the development of the design was to find a metaphor that is understandable to the consumer. The comparison of meat delicacies with masterpieces of Renaissance art allowed us to show the superiority of the product over its competitors and to emphasize the rich traditions of Italy in the production of salami, prosciutto and other delicacies.
Inspiration: Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste.
Project Duration: The project started in December 2020 in Moscow
Operation Flow: Interaction with the end customer takes place on the store shelf. An interesting metaphor of comparing the taste of meat delicacies with masterpieces of art allows the consumer to make the right choice.
Team Members: Designer: Dmitry Kultygin
3D visualization: Pavel Gubin