Tha Rikchari Pacáistiú Caife le Planetario na bhuannaiche air leth urramach anns an fharpais chliùitich 2021 Duais Iarainn A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

IarannPacadh· 2021

Rikchari Pacáistiú Caife

le Planetario

Neach-ceannach: Rikchari Packaging by Planetario

Buannaiche Duais Iarainn A' Design Award ann an Roinn Pacadh

13,052

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #121161

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Rikchari Pacáistiú Caife

Is dearadh pacáistíochta é Rikchari do bhranda caife Peirúch atá dírithe ar inbhuanaitheacht agus freagracht shóisialta. Ciallaíonn an t-ainm Rikchari "dúisigh" i dteanga Quechua, agus cruthaíonn an litir C scáthchruth a thugann le fios píseán caife chomh maith le súil. Leanann an pacáistiú dearadh an lógó, a úsáideann tógáil chlófhoirneach spreagtha ag cruthanna geoiméadracha impireacht na nInceach sa Pheiriú, ar a dtugtar Tocapu. Fástar an caife i Chirinos, i dtuaisceart na Peirú, ag airde 1,700 méadar os cionn leibhéal na farraige. Léiríonn an dearadh an caife mar tháirge orgánach a bhfuil cuspóir sóisialta aige.

An Aithneachadh

Mu dheidhinn Duais Iarainn A' Design Award

Tha Rikchari Pacáistiú Caife air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Rikchari Pacáistiú Caife na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Rikchari Pacáistiú Caife airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Rikchari is a socially responsible coffee brand that stands for sustainability, with a strong smell, precise acidity and a delicious flavor. It was created in Chirinos, in the province of San Ignacio, in the north of Peru, growing at 1700 meters above sea level, the perfect height for Arabica coffee. The new branding and packaging reflect their values: conscience, quality, humanity and commitment. They wanted to maintained the quality and essence of the coffee when it reaches the final consumer.
Tomhasan & Pacadh: Dimension: 160 mm x 240 mm / Weight: 250 grams
Tagaichean: design, coffee, coffee design, packaging, coffee packaging, peruvian designs, latin america, peru, peruvian coffee
Teicneòlas Cinneasachaidh: This design was done digitally with Adobe programs. Physical proofing was also done to check details.
Dùbhlan Dealbhaidh: As a new product, the previous packaging did not fully represent its purpose as a brand, which caused it to communicate a generic aspect that failed to stand out from its competition in the sector.

Rikchari is a brand with purpose, created by two women who care about making the highest quality coffee for their customers, seeking to give value to coffee from Peru and Cajamarca around the country, as well as leaving Peru up high. It is intended that the brand competes as an organic product full of passion, dedication and with a social purpose, so it was necessary to present this in the packaging design.
Rannsachadh: The project seeks to tell the world that Peru has one of the best areas for growing coffee. Rikchari grows on a farm in Cajamarca, which began producing coffee more than 50 years ago, following in the footsteps of an export coffee tradition.

The brand seeks to provide a product that can raise the established standards, to provide work and generate income for several families in the community and to solve different social projects in the town. All this process is strongly related to the brand's values: conscience, humanity, commitment and quality.
Brosnachadh: The brand name, Rikchari, means WAKE UP in Quechua, so we worked with the letter C to represent a silhouette that resembles a coffee bean and an eye. The packaging followed the idea of the logo design, which has a typographic construction that resembles the geometric shapes made in the Inca empire of Peru, known as Tocapu. This design reflects a quality product, made with passion and at the same time a product that reflects its human, social and organic side.
Faid a' Phròiseict: The project began at the end of 2019 in Lima, Peru and was completed in June 2020. The printing of the product began in September 2020.
Buill na Sgioba: Creative Director: Pedro Alayza Maccera
Account Director: Eddy Alarcón Herrera
Account Coordinator: Sandra Benavente Velando
Art Director: Kevin Huarac Romero
Graphic Designer: Renato Romero Saenz