Luzhou Laojiao 1915 Pacáistiú Buidéil Bhiotáille by Haijun Shen

Luzhou Laojiao 1915 Pacáistiú Buidéil Bhiotáille by Haijun Shen is a highly esteemed winner of the very prestigious 2021 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.

AirgeadPacadh· 2021

Luzhou Laojiao 1915 Pacáistiú Buidéil Bhiotáille

by Haijun Shen

Client: DIGA Creative design

Duais Airgid A' Design Award Winner in Pacadh Category

25,420

Verified Award Winner

Verify Award Status for #121290

View at A' Design Award Press Release Award Badge

Colors

The Design

About Luzhou Laojiao 1915 Pacáistiú Buidéil Bhiotáille

Is éard atá in Luzhou Laojiao 1915 ná pacáistiú do bhiotáille baijiu Síneach. Tá cruth báid sheoil ar an mbuidéal, agus tá na siombailí amhairc scagtha ó léarscáil Jiangyang de chuid Luzhou. Tagraíonn an fhoirm chuartha don leacht atá ag sní laistigh agus tugann sé mothú compordach sa lámh. Tá an buidéal déanta as gloine le dath spraeáilte agus marc branda curtha air. Tá an bosca críochnaithe le cré-umhú, le greanú agus le marc branda curtha air. Tomhaiseann an pacáiste 58 ar 158 ar 350 milliméadar. Is é an aidhm ná cuma éadrom agus só do dhaoine a ólann atá idir 30 agus 40 bliain d'aois, le mothú nua-aimseartha ardleibhéil a choimeádann an carachtar traidisiúnta.

The Recognition

About the Duais Airgid A' Design Award

Tha Luzhou Laojiao 1915 Pacáistiú Buidéil Bhiotáille air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Luzhou Laojiao 1915 Pacáistiú Buidéil Bhiotáille na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Luzhou Laojiao 1915 Pacáistiú Buidéil Bhiotáille na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Luzhou Laojiao introduced a new product, ChineseBaijiu, which not only declares its brand value, but also develops a kind of light and luxurious ChineseBaijiu suitable for people aged 30 to 40 in the traditional old market.
Dimensions & Packaging: 58mm×158mm×350mm
Tags: Jiangyang map，Luxury ChineseBaijiu，sailboat
Production Technology: Box: affixed brand, bronzing, embossing, bottle: glass bottle, spray color, affixed brand
Design Challenge: To express the feeling of modern high-end without losing the flavor of traditional LU ZHOU LAO JIAO CO., LTD company. Limited company, we must strike a balance. Due to the narrow line of the bottle mouth, the final process realization needs a lot of communication with the factory.
Research: Excavate the regional resources features of Luzhou where the brand is located, excavate the bottle-shaped features of each product stage of the brand, design the development trend of expression techniques, and investigate the aesthetic tendency of middle-aged people today. Through reading documents, investigation reports and on-the-spot investigation, the preparatory work for the above-mentioned preliminary design work has been completed
Inspiration: The bottle is shaped like a sailing boat, and the visual symbols are modernly refined from Luzhou Laojiao Jiangyang map. The logo of the sailing boat implies the new route of Luzhou Laojiao, riding the wind and waves; the graceful arc of the overall bottle shape is due to the flowing wine body of Luzhou Laojiao. Overall it gives people brisk, comfortable and vitality .
Project Duration: The project was launched in Shenzhen in May 2020 and is expected to be completed in May 2021
Operation Flow: Different bottle design can stand out from the crowd. The treatment of radian is not only beautiful, but also provides consumers with a comfortable hand feeling
Team Members: Haijun Shen
manling Lin