Yoyic Huojunpaopao Pacáistíocht Buidéal Deochanna by Tingting Wang is a highly esteemed winner of the very prestigious 2021 Duais Umha A' Design Award in Dealbhadh Pacaidh Competition Category.
UmhaPacadh· 2021
Yoyic Huojunpaopao Pacáistíocht Buidéal Deochanna
Client: High-tech MengNiu Dairy (Beijing)CO.,LTD
Duais Umha A' Design Award Winner in Pacadh Category
Verified Award Winner
Verify Award Status for #121519The Design
About Yoyic Huojunpaopao Pacáistíocht Buidéal Deochanna
Is buidéal pacáistithe é Yoyic Huojunpaopao a dearadh do dheoch dhrithleach ina bhfuil probiotaicí beo. Cuireann an deoch baictéir lachtaigh dhrithleacha le chéile le probiotaicí beo, siúcra íseal agus gan saill ar bith. Tá an buidéal déanta as PET an-trédhearcach chun uigeacht na gloine a thabhairt, le cruth éadrom, tanaí agus toilleadh 388 mhillilítear. Úsáideann an lipéad carachtar cló-scríbhneoireachta Síneach trom agus grafaicí bolgán chun beocht a léiriú. Tá sé mar aidhm ag an dearadh blas agus sláinte araon a chur in iúl. Díoltar an buidéal i siopaí áise faoi choinníollacha slabhra fuar chun na probiotaicí a choinneáil gníomhach.
The Recognition
About the Duais Umha A' Design Award
Tha Yoyic Huojunpaopao Pacáistíocht Buidéal Deochanna air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Yoyic Huojunpaopao Pacáistíocht Buidéal Deochanna na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Yoyic Huojunpaopao Pacáistíocht Buidéal Deochanna a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sparkling drinks are trending in China, while there are very limited types of probiotic sparkling drinks. To take probiotic sparkling drinks to the next level, we have designed a brand-new product - huojunpaopao. As its name highlights, this drink contains live probiotics. The combination of sparkling lactic acid bacteria and live probiotics with low sugar and zero fat, making it uplifting and refreshing. Huojunpaopao also represents the brand yoyic, forming an iconic brand image.
- Dimensions & Packaging
- 388ml, PET bottle, Clear Color, Diam (max.) 64mm x Height 216 mm. We used high transparent PET materials to achieve the texture of glass.
- Tags
- yoyic, sparkling lactic acid bacteria, live probiotics, PET, Packaging Design, Bottle Design, Graphic Design
- Production Technology
- Yoyic huojunpaopao is the world's first live probiotic sparkling drink. Besides, in order to maintain the activity of the preferred Danish high-live probiotics in the product, we selected cold chain transportation and storage.
- Design Challenge
- This is a new unique product, that combines the properties of the traditional probiotic drinks with the exciting bubbling feeling of sparkling drinks. Our main challenge was to transmit the healthiness and the digestive benefits of the live probiotics using a bold and refreshing language that could gave a frizzy twist to the design.
- Research
- Our goal was to satisfy the new need of the consumer for an unconventional product that was healthy and exciting at the same time. Our target are all those people who seek for new exciting experiences, who love to try new things and want to live life at its fullest but never forgetting to pay attention to healthiness and quality. Our product was born to satisfy these needs, not only from a functional point of view, but also emotionally with our packaging design.
- Inspiration
- We wanted to convey "the coexistence of tasty and healthy". The shape is light and elegant, aesthetically in line with our young target's pursuit of healthiness. The label is designed with light and vitality as drivers. The bold character in Chinese calligraphic design and is reminiscent of exciting moments. The bubbles let's you experience the brisk vitality of "live probiotic bubble drinks" which together with the feature "full of sparklingness" are made into a visual representation.
- Project Duration
- The project started in February 2020 and ended in March 2021. Bottle sample production in Sidel Shanghai.
- Operation Flow
- HUOJUNPAOPAO are sold mainly in convenience stores in cold chain. The advanced technology and production equipment can ensure.
- Patents
- Copyrights belong to China Mengniu Dairy Co.,Ltd, 2020
- Team Members
- Lei Jiang, Jian Sun, Jun Yang, Jing Liang, Yong Zhang, Tingting Wang, Hua Xie, Xiaoyan Wang, Chengjie Ding, Chang Liu, Yincheng Liu
- Image Credits
- .
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