Hankol Liquor Feidhm: Pacáistíocht Deochanna Meisciúla by Hankol - Ji Hao and Zhang XiaoMing

Hankol Liquor Feidhm: Pacáistíocht Deochanna Meisciúla by Hankol - Ji Hao and Zhang XiaoMing is a highly esteemed winner of the very prestigious 2021 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.

AirgeadPacadh· 2021

Hankol Liquor Feidhm: Pacáistíocht Deochanna Meisciúla

by Hankol - Ji Hao and Zhang XiaoMing

Client: HANKOL & Ji Hao/Zhang XiaoMing

Duais Airgid A' Design Award Winner in Pacadh Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Hankol Liquor Feidhm: Pacáistíocht Deochanna Meisciúla

Téacs: Is dearadh pacáistíochta é Hankol le haghaidh deoch mheisciúil a bhfuil blas anlainn air. Tagraíonn an t-ainm do dhuine a ólann go dána agus go háthasach, rud a léiríonn spiorad an bhranda atá dírithe ar dhaoine. Eascraíonn an coincheap ó bhlaiseadh caoch. Cuirtear fíoracha deimhneacha agus diúltacha le chéile, agus cuirtear scáthchruth an bhunaitheora sa chruth diúltach chun an smaoineamh nach ndéantar dearmad ar an mbunrún a chur in iúl. Úsáidtear peannaireacht na Síne agus séala sa chló. Déantar an bosca amuigh d'ábhar EPP atá neamhdhíobhálach don chomhshaol, agus déantar lógó miotail a ionleabú ar an dromchla tosaigh.

The Recognition

About the Duais Airgid A' Design Award

Tha Hankol Liquor Feidhm: Pacáistíocht Deochanna Meisciúla air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Hankol Liquor Feidhm: Pacáistíocht Deochanna Meisciúla na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Hankol Liquor Feidhm: Pacáistíocht Deochanna Meisciúla na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hankol means a person who drinks boldly and happily, which reflects the people-oriented spirit of our brand.The design concept originates from "blind taste". Using positive and negative figures, the design skillfully integrates the founder's silhouette into the negative shape, and tells the spiritual essence of not forgetting the original intention. Chinese calligraphy and seal are used in the typeface to present the oriental cultural charm of sauce-flavour liquor.
Dimensions & Packaging: Outer box size 115mmx100mmx230mm
Tags: packaging
Production Technology: The outer packaging box uses environmentally friendly EPP materials
Design Challenge: The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Research: Study the expression of the product itself, and then look for the possibility of glass modeling and collision with other materials
Inspiration: The design concept originates from "blind taste".
While the innovative use of environmentally friendly and degradable materials on the packaging eliminates the redundant packaging of the integrated molding design, it is also convenient for the protection of products in the transportation process. The front of the packaging is inlaid with metal logo sculpture, combined with the packaging surface texture, creating a high-end sauce-flavour liquor fashion.
Project Duration: Hankol liquor started in Shenzhen in early 2020, completed in Shenzhen in June 2020, and will be released in January 2021.
Operation Flow: The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Team Members: HANKOL
Ji Hao
Zhang XiaoMing
Image Credits: Image all: Photographer Chen yue, 2020