Hankol Liquor Dealbhadh Pacaideachd by Hankol - Ji Hao and Zhang XiaoMing

Hankol Liquor Dealbhadh Pacaideachd by Hankol - Ji Hao and Zhang XiaoMing is a highly esteemed winner of the very prestigious 2021 Duais Umha A' Design Award in Dealbhadh Pacaidh Competition Category.

UmhaPacadh· 2021

Hankol Liquor Dealbhadh Pacaideachd

by Hankol - Ji Hao and Zhang XiaoMing

Client: HANKOL/Ji Hao/Zhang XiaoMing

Duais Umha A' Design Award Winner in Pacadh Category

15,509

Verified Award Winner

Verify Award Status for #121965

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hankol Liquor Dealbhadh Pacaideachd

Is e Hankol Liquor dealbhadh pacaideachd airson deoch-làidir le blas sabhs. Tha an t-ainm Hankol a' toirt iomradh air neach a dh'òlas gu dàna is gu sona, a tha a' nochdadh spiorad an fhearainn a tha stèidhichte air daoine den bhrannd. Tha am botal air a chomharrachadh le loidhnichean làidir is simplidh, agus tha an suaicheantas air a thaisbeanadh air an aghaidh. Tha cruthan dearbhach agus àicheil a' fighe fàileas an neach-stèidheachaidh a-steach don chruth àicheil, a' cuimhneachadh air rùn tùsail a' bhrannd. Thathar a' cleachdadh calligraphy Sìneach agus ròin anns a' chruth-clò gus caractar cultarail dhen àird an ear a thaisbeanadh. Tha am bogsa a-muigh air a dhèanamh de stuth EPP a tha càirdeil don àrainneachd.

The Recognition

About the Duais Umha A' Design Award

Tha Hankol Liquor Dealbhadh Pacaideachd air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Hankol Liquor Dealbhadh Pacaideachd na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Hankol Liquor Dealbhadh Pacaideachd a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hankol means a person who drinks boldly and happily, which reflects the people-oriented spirit of brand.The design concept originates from "blind taste". Using positive and negative figures, the design skillfully integrates the founder's silhouette into the negative shape, and tells the spiritual essence of not forgetting the original intention. Chinese calligraphy and seal are used in the typeface to present the oriental cultural charm of sauce-flavour liquor.
Dimensions & Packaging: Outer box size 200mmx80mmx210mm
Tags: packaging
Production Technology: The outer packaging box uses environmentally friendly EPP materials
Design Challenge: The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Research: Study the expression of the product itself, and then look for the possibility of glass modeling and collision with other materials
Inspiration: Hankol sauce-flavour liquor - cellar: strong and simple lines outline the shape of the bottle with the logo graphics presented on the front of the bottle with exquisite technology, expressing a stable and introverted product temperament.
Project Duration: Hankol liquor started in Shenzhen in early 2020, completed in Shenzhen in June 2020, and will be released in January 2021.
Operation Flow: The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Team Members: HANKOL
Ji Hao
Zhang XiaoMing
Image Credits: Image all: Photographer Chen yue, 2020