Yudong CUN Dealbhadh Suaicheantais by Linggaung Chen, Sf Zhang and Cy Zhao

Yudong CUN Dealbhadh Suaicheantais by Linggaung Chen, Sf Zhang and Cy Zhao is a highly esteemed winner of the very prestigious 2021 Duais Iarainn A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

IarannGrafaig· 2021

Yudong CUN Dealbhadh Suaicheantais

by Linggaung Chen, Sf Zhang and Cy Zhao

Client: Communication University of Zhejiang

Duais Iarainn A' Design Award Winner in Grafaig Category

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The Design

About Yudong CUN Dealbhadh Suaicheantais

Is e Yudong CUN dealbhadh suaicheantais a chaidh a chruthachadh airson baile Yudong, baile peantaidh nan tuathanach ann an Sìona. Tha an suaicheantas stèidhichte air an iasg a tha na chomharra sònraichte den bhaile. Tha an t-iasg air a tharraing mar charactar dealbh-èibhinn sìmplidh, agus tha e ceangailte ri comharran peantaidh traidiseanta nan tuathanach ionadail agus ri suaicheantasan bhrataichean dhùthchannan air feadh an t-saoghail. Is e an toradh seata dhealbhan làn dathan a tha a' ceangal cultar ionadail ri stoidhle lèirsinneach eadar-nàiseanta. Chan eil meud stèidhichte aig an t-suaicheantas, agus faodar a riochdachadh mar ghraf stataigeach no beòthaichte.

The Recognition

About the Duais Iarainn A' Design Award

Tha Yudong CUN Dealbhadh Suaicheantais air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Yudong CUN Dealbhadh Suaicheantais na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Yudong CUN Dealbhadh Suaicheantais airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a mascot image designed for Chinese farmers' painting village. Yudong village, as the most distinctive style of farmers' painting village in China, is a cartoon image with international style, which makes it easy and humorous to be accepted by people. Through the design of this cartoon image, it conveys the artistic style of Yudong village, and also realizes the integration with the symbols of the world.
Dimensions & Packaging: It has no fixed size and can be made according to the required size.
Tags: Chinese elements, international style
Production Technology: Using the method of graphic creative design, the combination of fish cartoon image and different elements is realized. Through the way of graphic design, Chinese elements and world elements are integrated to achieve a group of colorful cartoon image design.
Design Challenge: The biggest challenge of this design project is to combine Chinese elements, the world's rich and the cartoon image of fish, and have the beauty of international style.
Research: Methods: using the method of graphic creative design, Chinese elements and world symbols were integrated into the cartoon graphics of fish to realize the combination of Chinese elements and international symbols. Tools: Photoshop, Illustrator
Inspiration: The inspiration of this design comes from the characteristic "fish" figure of Yudong village. Through the design, a vivid and interesting cartoon image is realized. In terms of design and application, the first is to integrate the fish graphics with the farmers' paintings in Yudong village, and the second is to integrate it with the national flag symbols of all countries in the world. It presents a cartoon image with local cultural elements and international style.
Project Duration: The project started in April 2020 in Hangzhou and finished in August 2020 in Hangzhou
Operation Flow: The design of this group of cartoon images can be made into static or dynamic effects according to the needs of publicity.
Team Members: Designer: Lingguang Chen,
Designer: Chao Yang,
Designer: Shifeng Zhang,
Designer: Chunyi Zhao，
Designer: Hao Xu，
Designer: Zikun Chen
Image Credits: Image #01 : Designer Linguang Chen
Image #02 : Chao Yang，Chunyi Zhao
Image #03 : Shifeng Zhang, Hao Xu
Image #04 : Zikun Chen