OHO Lentil Chips Pacáistíocht Sceallóg by Bold Brands

OHO Lentil Chips Pacáistíocht Sceallóg by Bold Brands is a highly esteemed winner of the very prestigious 2021 Duais Umha A' Design Award in Dealbhadh Pacaidh Competition Category.

UmhaPacadh· 2021

OHO Lentil Chips Pacáistíocht Sceallóg

by Bold Brands

Client: Bold Brands

Duais Umha A' Design Award Winner in Pacadh Category

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Verified Award Winner

Verify Award Status for #122943

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Colors

The Design

About OHO Lentil Chips Pacáistíocht Sceallóg

Tá OHO Lentil Chips ina dhearadh pacáistíochta do sneaic bunaithe ar leantaisí. Tomhaiseann an mála 190 x 250 x 50 mm agus tá sé clóite ar pholaprópailéin le flexagrafaíocht agus vearnais tadhaill páipéir. Cuireann cúlra páipéir kraft in ionad na ndathanna geala is coitianta i gcatagóir na sneaiceanna seo, rud a thugann cuma nádúrtha dó. Cuireann eilimintí grafacha maisithe carachtar spraíúil leis, agus léirítear na blasanna trí ghrianghraif ardchaighdeáin. Fágann an teaglaim seo go bhfuil an táirge éasca le haithint agus é curtha i láthair mar rogha sneaice atá níos sláintiúla.

The Recognition

About the Duais Umha A' Design Award

Tha OHO Lentil Chips Pacáistíocht Sceallóg air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi OHO Lentil Chips Pacáistíocht Sceallóg na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh OHO Lentil Chips Pacáistíocht Sceallóg a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Main idea of this packaging design is presenting a product as healthier and yet funky alternative to an ordinary snack. Kraft paper background stands out from the crowds of bright and intense colour snack packagings and gives it a touch of natural feel. Illustrated graphic elements gives it more life and connection with a customer and in contrast with that flavouring is communicated through high quality photo images. Combination of these three different design elements makes this product distinguishable, attractive to typical customer of such appetisers and gives it perceptible feel of naturalness.
Dimensions & Packaging: 190 x 250 x 50 mm snacks bag printed on popypropylene.
Tags: Chips packaging, Lentil Chips, Chips Packaging Design, Oho Lentil Chips
Production Technology: Flexograhy with paper touch varnish.
Design Challenge: It is no secret that snacks category is dominated by vibrant intensive colour packagings. Our task was to create packaging that would communicate healthier choice but with the same taste properties, attracting attention not by the colour intensity but with the playful elements and subtle taste indicating illustrations.
Research: Determining the target audience and to make appealing product packaging for that specific audience was of supreme importance. As well as understanding what graphic elements helps consumer to recognize this product as a helthier snacking option at the same time considering what graphic components are easthetically pleasing and provoke a buying decision in the first place.
Inspiration: OHO - Lentil chips, healthier snack alternative introduced to lithuanian market by one of the historic local snacks producers. Its a symbol of more natural and healthy snacking. That gave an aspiration to create smooth pastel colour packaging with craft paper texture elements. It was decided to make it playful and attractive to a younger audiences because it is the main target audience of this particular brand.
Project Duration: This project started in January 2020 February and finished 2020 May.
Operation Flow: Product is packed in standard bag. It was certainly dictated by consumer habits and convenience. As a matter of fact manufacturer was limited by by packing hardware as well. Task was to create graphical impact rather than select unusual packaging medium.
Team Members: Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Sandra Ramoskaite, Vytenis Petrusevicius
Image Credits: Visuals: Sandra Ramoskaite