Pepsi Culture Sreath Canaichean Deoch de Dheasachadh Cuibhrichte by Dennis Furniss

Pepsi Culture Sreath Canaichean Deoch de Dheasachadh Cuibhrichte by Dennis Furniss is a highly esteemed winner of the very prestigious 2021 Duais Òir A' Design Award in Dealbhadh Pacaidh Competition Category.

ÒrPacadh· 2021

Pepsi Culture Sreath Canaichean Deoch de Dheasachadh Cuibhrichte

by Dennis Furniss

Client: Pepsi

Duais Òir A' Design Award Winner in Pacadh Category

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Colors

The Design

About Pepsi Culture Sreath Canaichean Deoch de Dheasachadh Cuibhrichte

'S e sreath chanaichean de dheasachadh cuibhrichte a th' ann am Pepsi Culture, a chaidh a chruthachadh airson branda deoch bhog ann am Meagsago. Tha an t-sreath a' gabhail a-steach sia canaichean cruinneachail, agus tha gach cana a' riochdachadh aon bhaile-mòr Meagsagach. Tha sgeulachdan ionadail, traidiseanan agus iomraidhean ealain air an eadar-theangachadh gu pàtranan dealbhach a tha a' cothlamadh shamhlaidhean cultarach fad-mhaireannach le dòigh-obrach dealbhaidh cho-aimsireil. Tha gach cana air a dhèanamh de alùmanum, a' cumail 12 unnsa agus air a chrìochnachadh le clò-bhualadh offset àrd-mhìneachaidh. Tha na canaichean gan reic fa leth agus còmhla tha iad a' cruthachadh sreath a tha a' nochdadh iomadachd roinneil.

The Recognition

About the Duais Òir A' Design Award

Tha Pepsi Culture Sreath Canaichean Deoch de Dheasachadh Cuibhrichte air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Pepsi Culture Sreath Canaichean Deoch de Dheasachadh Cuibhrichte na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Pepsi Culture Sreath Canaichean Deoch de Dheasachadh Cuibhrichte a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Celebrating the diversity of Latin America is the mantra for the Pepsi Culture can series. Through the limited-edition series PepsiCo created a unique design system that celebrates the rich and vibrant culture of six unique Mexican cities. Celebrating the uniqueness of the people and the individuality of each cities ancient traditions. Leveraging a contemporary design edge the approach aligns to the brands core value of celebrating diversity.
Dimensions & Packaging: 12 Oz Cans, sold individually as a series.
Tags: Packaging Design, Pepsi Culture Series, Pepsi, Mexico, Latin America
Production Technology: High definition offset printing on alluminum
Design Challenge: This initiative was very an intuitive design program that relied heavily on understanding the culture of each city. To learn and gain insights we worked diligently to understand and translate the meaningful cultural associations and the arts that thrive within each individual city. A detailed process which took 6 months to complete. This was supported by a light qualitative process to access the design approach. In the end, we recognised that cultural-art has widespread appeal and launched with the confidence of knowing we had a well designed can series.
Research: This is an ongoing program globally for the Pepsi brand, however, this is the first time we've explored hyperlocality as the theme for Design. It was a huge success with incredible results. Not only in sales volume, but also in building brand awareness and earned media. Across all social platforms we watched millions of people share posts of the series itself and millions of reposts in terms of the content we had also developed.
Inspiration: These six collectible limited-edition cans tell authentic stories from the six cities they represent in Mexico. Collectively creating a series they are inspired by local stories and traditions that make that particular region unique. Through storytelling and local art references, Pepsi brought the uniqueness of six Mexican cities together.
Project Duration: The initiative started in the fall of 2020 in Mexico with a nationwide distribution. Sales sky-rocketed which led to additional production in order to meet meet demand.
Operation Flow: Not applicable
Patents: Not applicable
Team Members: PepsiCo Design Latin America
Image Credits: All work is wholly owned by Pepsico, inclusive of; brand trademarks, visuals and graphics, intellectual property.