Wink Lashes Dealbhadh Pacaideachaidh by Olga Takhtarova

Wink Lashes Dealbhadh Pacaideachaidh by Olga Takhtarova is a highly esteemed winner of the very prestigious 2021 Duais Òir A' Design Award in Dealbhadh Pacaidh Competition Category.

ÒrPacadh· 2021

Wink Lashes Dealbhadh Pacaideachaidh

by Olga Takhtarova

Client: Sot B&d

Duais Òir A' Design Award Winner in Pacadh Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Wink Lashes Dealbhadh Pacaideachaidh

'S e sreath dealbhaidh pacaideachaidh a th' ann an Wink Lashes airson bathar proifeiseanta leudachaidh fabhrannan fuadain. Tha an raon a' gabhail a-steach innealan-toirt-air-falbh gel is uachdair, prìomair, luathadair glaoidh, glaoidhean, bogsa magnait agus bogsaichean fabhrannan. 'S e sùil stoidhlichte am prìomh shamhla grafaigeach, agus tha i a' sealltainn adhbhar nam bathar gu dìreach. Tha a shamhla fhèin aig gach bathar cuideachd, agus mar sin tha e furasta na nithean aithneachadh bho chèile. Tha graifit dhorcha, coireal dorcha agus geal a' dèanamh suas na paileid dhathan. Tha na pacaidean air an dèanamh de chairt-bhòrd agus plastaig le stampadh foil.

The Recognition

About the Duais Òir A' Design Award

Tha Wink Lashes Dealbhadh Pacaideachaidh air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Wink Lashes Dealbhadh Pacaideachaidh na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Wink Lashes Dealbhadh Pacaideachaidh a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wink Lashes is a German brand that specializes in high-quality and professional artificial eyelash extension products. The mainline includes Gel Remover, Primer, Glue Accelerator, Cream Remover, Glue Idol, Glue Obsidian, Glue Volumizer, Magnet Box, Box Mink Lashes, Box Silk Lashes, Easy Fan Lashes, and Mini Kit.
Dimensions & Packaging: Gel remover - 30х30х105 mm
Primer - 36х20х79 mm
Glue accelerator - 36х20х79 mm
Cream remover - 50х50х37 mm
Glue idol, unique, obsidian, volumizer - 65x90 mm
Magnet box - 58,5х20х125 mm
Cover - 52х111 mm
Easy fan lashes, mink lashes, silk lashes - 52х111 mm
Mini-kit - 62x62 mm
Tags: packaging, lashes, professional, cosmetics, magic
Production Technology: Сardboard, plastic, foil stamping
Design Challenge: As a result of working on the Wink Lashes packaging, the designer showed the product's value and uniqueness, revealed its main characteristics, and achieved visibility and memorability of the product in the consumer's mind.
Research: Some graphic elements can be used on various types of branded surfaces and images, information, and advertising media. This allows the entire visual strategy of the brand to be consolidated and ensure its ubiquitous presence.
The designer used dark graphite, dark coral, and white as the primary corporate colors that favorably emphasized and showcases the graphic elements, added elegance, and stressed the product's premium value.
Inspiration: The main idea behind the packaging design comes from a wish - to add a little magic. The designer has developed a simple, straightforward, and attractive design that tells the purpose and benefits of the product.
Project Duration: German, Nuremberg the project began in March 2020 and ended in February 2021
Operation Flow: The primary graphic symbol that creates a single recognizable style is the "Eye." The image of the stylized "Eye" immediately conveys the thrust of the product - eyelash extension and at the same time adds a sense of mystery and magic.
The rest of the symbols involved in the packaging design were developed by the designer for a specific product and are convenient as a differentiation tool. Graphics style elements are a kind of graphics markers that help increase consumer awareness of a product and carry out a task of unifying visual solutions.