Mazurro Pacáistíocht Caife by 19 Poludnik Agencja Reklamowa

Mazurro Pacáistíocht Caife by 19 Poludnik Agencja Reklamowa is a highly esteemed winner of the very prestigious 2021 Duais Iarainn A' Design Award in Dealbhadh Pacaidh Competition Category.

IarannPacadh· 2021

Mazurro Pacáistíocht Caife

by 19 Poludnik Agencja Reklamowa

Client: Mazurro

Duais Iarainn A' Design Award Winner in Pacadh Category

11,697

Verified Award Winner

Verify Award Status for #124176

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Mazurro Pacáistíocht Caife

Is dearadh pacáistíochta é Mazurro do chaife. Tá an dearadh bunaithe ar phatrún grafach sainiúil atá tógtha ar an litir M. Tugann an patrún cuma láidir cheannasach do na málaí caife. Cuidíonn an fhoirm gheoiméadrach mhinimileach agus na codarsnachtaí láidre leis na málaí seasamh amach ar sheilfeanna siopaí. Fuair an patrún inspioráid ó shaothar Josef Hoffmann, bunaitheoir Cheardlann Vín, a raibh a fhoirmeacha simplí ina dtionchar ar an luath-nua-aoiseachas. Clóbhuailtear na málaí trí chló-fleisiteagrafach. Tairgtear trí bhlas, gach ceann le dath éagsúil agus le fochló bán a chruthaíonn éifeacht mhiotalach i réimsí roghnaithe.

The Recognition

About the Duais Iarainn A' Design Award

Tha Mazurro Pacáistíocht Caife air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Mazurro Pacáistíocht Caife na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Mazurro Pacáistíocht Caife airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design is based on a very distinctive pattern hinged on the letter M. It determines the strong, dominant look of Mazurro coffee bags. The minimalistic, geometric form and strong contrasts combined with an Italian vibe make the bags stand out on store shelves. Mazurro identity is a playful game of artistic conventions, an almost derealized or detached movie-like experience.
Dimensions & Packaging: 500g packaging: Width 130mm x Depth 75mm x Height 270mm
Tags: coffee packaging, packaging design, packaging, coffee, brand identity, communication
Production Technology: The packaging design was printed on flexographic printer.
Design Challenge: The challenge was to create an Italian coffee with a brand name that doesn't exist in Italian.
Research: It was a multi-stage process. Basically, the process was divided into two stages: internal-with the client, at his company (team analyzing the market and various data, the basic assumptions of the project and priorities) and external, when the guidelines are sent to our studio and with the close cooperation of both units, they end with the creation of a new packaging design.
Inspiration: The main theme of visual communication is an expressive graphic pattern based on the letter M. The symbol is inspired by the works of Josef Hoffman, the founder of the so-called Viennese workshops, whose design, based on simple forms, set the direction for later modernism.
Project Duration: The project started in April 2020 in Katowice and finished in August 2020, and the online shop was launched in November 2020.
Operation Flow: The graphic design is stripped of unnecessary additional decorations, because the spectacular packaging itself` is the decoration.
The pattern is inspired by the works of Josef Hoffman, the founder of the famous Vienna Workshop. The inspiration is not accidental. Vienna Workshop was ahead of its time, laying the foundations for modernism in design. We have limited the product portfolio to 3 flavors. Each of them differs in color and printing method - selecting a white underprint in order to obtain a metallic effect in designated places.
Patents: Not applicable.
Team Members: Paweł Mikołajec
Dawid Koruszowic
Image Credits: Main Image, Image #1: Creator 19 Południk, 2020, Image #2, #3, #4: Photographer Marcin Kempski, 2020
Video Credits: Creator 19 Południk, Mazurro - Brand Identity - Packaging Communication - Case Study, 2020