Tha Jinlongquan Yanzhi Phacaid le Jin Zhang na bhuannaiche air leth urramach anns an fharpais chliùitich 2022 Duais Iarainn A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

IarannPacadh· 2022

Jinlongquan Yanzhi Phacaid

le Jin Zhang

Neach-ceannach: InBev jinlongquan beer (Hubei)

Buannaiche Duais Iarainn A' Design Award ann an Roinn Pacadh

14,249

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #126388

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Jinlongquan Yanzhi Phacaid

Tha branda Jinlongquan air a bhith ann an Hubei airson còrr air 40 bliadhna. An turas seo, bidh e a 'cruthachadh sreath de lionn a dh'fhaodas cultar Hubei a riochdachadh. Bidh an dealbhaiche a’ cleachdadh peannaireachd Sìneach gus cultar dualchainnt a chuir an cèill. Aig an aon àm, bidh e a 'peantadh nan togalaichean agus an siostam uisge as riochdaiche ann an Hubei (tha cliù aig Hubei mar mhòr-roinn le mìltean de lochan), caractaran agus seallaidhean caitheamh, agus a' toirt a-steach barrachd blas de bheatha agus mothachadh air fasan. Faodaidh daoine bruidhinn mun dualchainnt air a’ bhotal. Thoir sùil air do bhaile fhèin san dealbh gus an eadar-obrachadh le luchd-cleachdaidh a neartachadh.

An Aithneachadh

Mu dheidhinn Duais Iarainn A' Design Award

Tha Jinlongquan Yanzhi Phacaid air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Jinlongquan Yanzhi Phacaid na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Jinlongquan Yanzhi Phacaid airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The designer broke the European style design routine of beer, and expressed the most authentic dialect culture in the way of handwritten calligraphy. At the same time, he painted the most representative buildings and water systems in Hubei (Hubei has the reputation of being a province with thousands of lakes) and the depiction of characters and consumption scenes, integrating more fireworks and fashion, forming a "river lake Hubei" picture. Let people use the dialect on the bottle to talk while drinking, find their hometown in the illustration, interact with consumers and get closer.
Tomhasan & Pacadh: 253mm*65mm*65mm This is a series of glass bottles of beer. The glass bottles can better retain the original flavor of beer. In addition, the color of this beer is clear. It uses transparent glass bottles with light color labels to make it clear and cool.
Tagaichean: Beer, Hubei, dialect, illustration, Calligraphy, China
Teicneòlas Cinneasachaidh: Glass bottle aluminized paper
Dùbhlan Dealbhaidh: The biggest challenge is that there are many dialects in Hubei, which are very rich and different. In order to express them more accurately, the designer specially consulted many local people and experts. At the same time, in order to enrich the performance, the designer inspected the representative buildings in many areas of Hubei, and finally drew a beautiful scroll of Hubei.
Rannsachadh: In the discussion of how to express Hubei culture and how to integrate into beer culture, the dialect version of wine words was recommended. It can not only express the authentic Hubei culture, but also shorten the distance with consumers and enhance the interaction. For this reason, the designer consulted the experts and professors of language to express dialect more strictly. At the same time, the designer of handwritten font is required to write brush words to reflect its uniqueness and uniqueness.
Brosnachadh: Jinlongquan brand has been in Hubei for more than 40 years. It has long been a representative beer brand in Hubei, but none of its beer interprets Hubei culture. Now Hubei is a province with high attention in the world. Designers use this advantage to design a series of products with Hubei culture. Dialect is a very good choice.
Faid a' Phròiseict: The project started to be created in April 2021, produced in May, and is expected to go on sale in Hubei in June
Sruth Obrachaidh: While drinking beer, you can tell your friends the dialect on the bottle and find your hometown in the illustration. It makes people feel more friendly and can quickly shorten the distance between you and consumers.
Peutantan: Copyright by InBEv Jinlongquan Beer (Hubei) Co., LTD., 2021
Buill na Sgioba: Creative director: Jin Zhang