City Ambassadors School An Dearbh-Aithne Branda Clò-Sgrìobhaidh by Tanya Dunaeva

City Ambassadors School An Dearbh-Aithne Branda Clò-Sgrìobhaidh by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2022 Duais Airgid A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

AirgeadGrafaig· 2022

City Ambassadors School An Dearbh-Aithne Branda Clò-Sgrìobhaidh

by Tanya Dunaeva

Client: Tanya Dunaeva

Duais Airgid A' Design Award Winner in Grafaig Category

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Colors

The Design

About City Ambassadors School An Dearbh-Aithne Branda Clò-Sgrìobhaidh

Tha sgeulachdan inntinneach falaichte air cùl a h-uile tionndadh de na seann shràidean agus tha e do-dhèanta am Baile-mòr a cheangal ri seata sam bith de shamhlaidhean aithnichte. Fhad ‘s a tha e ag ionnsachadh a’ bhaile, bidh an tosgaire san àm ri teachd ga lorg às ùr, mar a lorgas oileanach primer san sgoil. Airson an dearbh-aithne a thogail, chaidh fuasgladh clò-sgrìobhaidh a thaghadh, stèidhichte air prionnsapal roghainn clò-sgrìobhaidh: an seann sgriobt nàiseanta, eadar an sgriobt cursive agus clòidean aithnichte an luchd-ealain avant-garde. Tha an sgeama dathan laconic-geal dearg.

The Recognition

About the Duais Airgid A' Design Award

Tha City Ambassadors School An Dearbh-Aithne Branda Clò-Sgrìobhaidh air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi City Ambassadors School An Dearbh-Aithne Branda Clò-Sgrìobhaidh na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha City Ambassadors School An Dearbh-Aithne Branda Clò-Sgrìobhaidh na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the construction of the identity, a typographic solution was chosen, based on the principle of typographic eclecticism: the Old Russian script, interspersed with the cursive script and recognizable fonts of the avant-garde artist Sergei Chekhov, form a bizarre alphabet, on which the entire identity system is built.
Dimensions & Packaging: Design can be fixed at any staff
Tags: Tanya Dunaeva, Typographics, Graphic Design, HSE Art and Design, Slavin
Production Technology: The design is mainly realized in Print ads like brochures, caps, bags pens and so on. It is easily scalable for different off-line and on-line media
Design Challenge: It was really difficult to find Moscow identity especially reflected in Fonts. Nevertheless, thanks to the appeared Idea the Project has been successfully finalized
Research: The background of the Project is a history of Moscow reflected in the Fonts. It was necessary to condut chronological study of Moscow to determine key past and present Fonts that associated with Moscow and Russia
Inspiration: Moscow has a huge potential for tourist interest. Moscow as a real capital is very diverse, interesting stories are hidden behind every turn of the old streets and it is impossible to associate Moscow with any one minimal set of recognizable symbols. While studying the city, the future ambassador discovers it anew, like a student discovers a primer at school. Creating an opportunity for Muscovites to gain the necessary expert skills to engage in travel design
Project Duration: The Project was accomplished during the Summer 2021 in Moscow
Operation Flow: Typographic solution for this case is rather flexible and scalable for diffreent Markeing means, wearables, print ads and so on
Team Members: Leonid Slavin - tutor
Dmitry Chernogayev - curator