Scentwalk Feidhm: Aitheantas Corparáideach le Chao Yang, Yiyang Li and Yilin Wang

Tha Scentwalk Feidhm: Aitheantas Corparáideach le Chao Yang, Yiyang Li and Yilin Wang na bhuannaiche air leth urramach anns an fharpais chliùitich 2022 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

AirgeadGrafaig· 2022

Scentwalk Feidhm: Aitheantas Corparáideach

le Chao Yang, Yiyang Li and Yilin Wang

Neach-ceannach: Communication University of Zhejiang

Buannaiche Duais Airgid A' Design Award ann an Roinn Grafaig

36,988

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #126459

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Scentwalk Feidhm: Aitheantas Corparáideach

Is éard atá i Scentwalk ná aitheantas corparáideach coincheapúil do chomhlacht sa todhchaí a bhaineann amach agus a stórálann cuimhní i bhfoirm bolaidh. Is giorrúchán d'ainm an bhranda é an lógó agus tá sé tógtha as smaointe faoi mhóilíní bolaidh, sonraí, eastóscadh, bailiú agus siúl. Úsáideann an scéim dathanna scragall hologramach airgeada, ábhar a bhfuil cuma airgid air ach a léiríonn dath faoi sholas, ag macallú an smaoinimh go bhfuil gás gan dath ach gur féidir leis mothúchán a chruthú. Tá an marc dinimiciúil agus tá fuaim ar leith ceangailte leis. Díríonn na póstaeir agus na táirgí gaolmhara ar an duine féin, ar pháirtithe, ar an teaghlach agus ar chairde.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha Scentwalk Feidhm: Aitheantas Corparáideach air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Scentwalk Feidhm: Aitheantas Corparáideach na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Scentwalk Feidhm: Aitheantas Corparáideach na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Scentwalk is a conceptual brand based on the future, which aims to explore how to extract and store memory in the form of smell in a new carrier in the future, and use olfactory memory to make people walk in memories and emotions to continue their spiritual sustenance. Logo graphics design from the key words of odor molecules, data, extraction, collection, walking, and extend a series of design of related products, instruments, publicity posters.
Tomhasan & Pacadh: Poster:10000mm x 7000mm. Texture:Holographic Silver foil
Tagaichean: future, graphic, concept brand, poster, experimental
Teicneòlas Cinneasachaidh: The overall appearance of the logo is the abbreviation of "scentwalk". The color matching is a kind of material which is silver in itself but can reflect color when meeting light, which echoes with the concept that gas is colorless but can cause emotional experience. Products and posters are designed from the perspective of self, lover, family and friends to comfort people's yearning for each other and the past.
Dùbhlan Dealbhaidh: The biggest challenge of this project is how to express the sense of smell and collection through abstract geometry, and create a special experimental logo image system.
Rannsachadh: Olfactory memory is easy to be forgotten and ignored by people, but science shows that olfactory memory is more profound than other sensory memory, and can directly cause people's emotional response. People usually smell a familiar smell and associate with that memory and emotional experience, "Scentwalk" is a conceptual brand based on this scientific principle to extract odor and provide odor therapy for people in the future.
Brosnachadh: Based on the research, it is found that olfactory memory is more profound and firm than other sensory memory, and can bring rich emotional experience. Some scientific research institutions are trying to extract odor to cure patients with amnesia, and people are trying to use olfactory memory to do some meaningful things. This project is based on the idea of creating a technology company to provide odor extraction services for others in the future, and using odor to cure people.
Faid a' Phròiseict: The project starts in November 2020 in Hangzhou and finished in April 2021 in Hangzhou.
Sruth Obrachaidh: The sign is dynamic and has a specific sound to express the extraction and collection of odor. In the concept, the poster is set as a holographic projection poster without fixed size and shape, and the shape of the poster is like scent.
Buill na Sgioba: Chao Yang
Yiyang Li
Yinlin Wang.