Tha Xiaoxiancao Baga Tì le Jin Zhang na bhuannaiche air leth urramach anns an fharpais chliùitich 2022 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

UmhaPacadh· 2022

Xiaoxiancao Baga Tì

le Jin Zhang

Neach-ceannach: Xiao xian cao

Buannaiche Duais Umha A' Design Award ann an Roinn Pacadh

13,326

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #126463

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Xiaoxiancao Baga Tì

Tro bhith a’ sgrùdadh cò às a thàinig pocannan tì, cho-dhùin an dealbhaiche an sgeulachd ann an Rìoghachd Tang, agus thug e leis an tì ag òl leis na muinchillean a’ còmhdach a’ bheul mar am prìomh dhòigh lèirsinneach gus innse do bharrachd dhaoine agus dèidheil air tì ann an dòigh nas inntinniche. Air a’ chùl, tha an "tì" a tha furasta a thuigsinn; air a chleachdadh gus an roinn a chuir an cèill agus gus mothachadh càileachd àrdachadh. Bidh am baga tì beag a’ cleachdadh am baga foil alùmanum le pasgan beag neo-eisimeileach, a tha goireasach dha luchd-cleachdaidh a ghiùlan agus a òl.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Xiaoxiancao Baga Tì air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Xiaoxiancao Baga Tì na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Xiaoxiancao Baga Tì a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Xiaoxiancao is a kind of tea bag. In order to design a sense of ceremony, mystery, interest and international quality, the designer selected the tea drinking of palace ladies' sleeves covering their mouths in the Tang Dynasty as the main visual expression to let more people know and love tea in a more interesting way. On the back, the easy to understand "tea" is used to convey the category and enhance the sense of quality. The small tea bag uses the aluminum foil bag with independent small package, which is convenient for consumers to carry and drink.
Tomhasan & Pacadh: Box size285mm*100mm*35mmPackage content3g*10
Tagaichean: Tea bag, Tang Dynasty, tea, China, packaging, illustration
Teicneòlas Cinneasachaidh: The package is made of recyclable cardboard. The simple envelope and pull-out inner box are combined. The inner box has no printing, which is more convenient for recycling. The small tea bag is made of aluminum foil bag with independent small package, which is moisture-proof and durable, and more convenient for consumers to carry and drink.
Dùbhlan Dealbhaidh: Compared with the traditional tea, tea bag products have no very high profit, so the packaging cost control is relatively strict. It is the biggest challenge for designers to make more creative, more interesting and more environmentally friendly packaging in the limited production cost.
Rannsachadh: Through the research on the origin of tea bags, the consumption level of tea bags in the world, the data growth of China's tea market in recent five years, and the ratio of male and female tea consumers, the designer concluded that China's tea market still has great potential. At the same time, the growth rate of female tea consumers has surpassed that of male tea consumers, and young tea consumers have gradually become the main force of consumption, They need younger, fashionable, storytelling, ceremonial and interesting products.
Brosnachadh: In order to create a more popular product, the designer tried to find an interactive and storytelling visual expression that could arouse consumers' interest. Finally, he found that Lu Yu's "tea classic" was the earliest and most complete record of tea in the Tang Dynasty. So he determined the story in the Tang Dynasty and found a famous painting about tea drinking by Zhou Fang, a painter of the Tang Dynasty, Combined with these historical materials, it is transformed into a modern and brief visual expression.
Faid a' Phròiseict: It will be designed in August 2020 and put on the market in September 2020
Sruth Obrachaidh: The overall packaging is simple and clean, and the positive characters have elegant expressions but no mouth. These two points will arouse the interest of consumers. With the explanation of tea artists in Tang Dynasty clothes, the story will be unfolded, and more people will understand and love tea in a more interesting way.
Buill na Sgioba: Designer:Jin Zhang