The Treasure of Zbojniks Bileag Botail le Sasha Sharavarau

Tha The Treasure of Zbojniks Bileag Botail le Sasha Sharavarau na bhuannaiche air leth urramach anns an fharpais chliùitich 2022 Duais Òir A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

ÒrPacadh· 2022

The Treasure of Zbojniks Bileag Botail

le Sasha Sharavarau

Neach-ceannach: St. Nicolaus (client company); Zbojnicka (brand)

Buannaiche Duais Òir A' Design Award ann an Roinn Pacadh

47,954

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #127368

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn The Treasure of Zbojniks Bileag Botail

'S e dealbhadh bileig airson deoch-làidir mheasan Zbojnicka a th' ann an Ulaidh nan Zbojnik. Tha Zbojnicka ann an Slòbhacais a' ciallachadh rud a bhuineas do Zbojnik. B' e mèirlich a bh' anns na Zbojniks a ghabh pàirt ann an ar-a-mach an aghaidh tràillealachd na talmhainn, agus bha daoine a' creidsinn gun do dh'fhalaich iad ulaidhean ann am beanntan na Slòbhaice. Tha a' bhileag a' taisbeanadh nan deochan-làidir mar ulaidh nan Zbojnik. Tha beinn Velky Rozsutec ri fhaicinn aig a' mhullach, agus tha sgeadachaidhean Slòbhacach bho dhiofar roinnean a' cur frèam air an dealbhadh. Tha dealbhan ann an stoidhle gràbhalaidh air an clò-bhualadh ann an dà dhath air pàipear uachdair neo-ghleansach le inneach bog. Tha ainm a' bhathair air a chur an sàs le clò-bhualadh òir air a thogail.

An Aithneachadh

Mu dheidhinn Duais Òir A' Design Award

Tha The Treasure of Zbojniks Bileag Botail air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi The Treasure of Zbojniks Bileag Botail na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh The Treasure of Zbojniks Bileag Botail a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Zbojnicka, in Slovak, means belonging to a Zbojnik. Zbojniks were robbers, who participated in insurgencies against serfdom, in a way, they were the Slovak Robin Hoods of the Middle Ages. People believed that they have hidden numerous treasures in the Slovak mountains. Zbojnicka distillates are the true treasure of Zbojniks - this was the main idea in design creation. Each element of the label has its significance and tells unique stories from Slovak folklore.
Tomhasan & Pacadh: The dimensions of the bottle are 22cm x 10 cm x 6 cm (length x width x volume). The label size is 12 cm x 8 cm.
Tagaichean: packaging, label design, print, Slovak folk culture, illustration, engraving, fruit distillates
Teicneòlas Cinneasachaidh: The label is printed on a glass bottle. Matte creme paper with a soft texture was chosen in order to evoke the feel of a natural and home-made product. The engraving-stylized illustrations create an impression of being transported into the past. The combination of Slovak ornaments from different regions enhances the image of a truly local, traditional product. The label is created in two colors, with only the name of the product, “Zbojnicka”, differing in terms of its colour and the printing technique. For it, gold embossing is used, which further associates the product with the treasures of Zbojniks.
Dùbhlan Dealbhaidh: The challenge was to create a unique and pronounced character and mood for the brand, to make the product distinguishable from its competitors, to attract attention to the product and facilitate a dialogue between the brand and the consumers, and at the same time to preserve and convey Slovak culture and traditions.
Brosnachadh: People believed that Zbojniks have hidden their treasures on Velky Rozsutec mountain (this mountain is depicted at the top of the label). Traditionally, it is assumed that Zbojniks were hiding the gold stolen from the feudal lords in the mountains. But what else could be valuable for the mighty robbers? A good drink, of course, which is often valued more than any gold. The folk stories of Zbojniks - Slovak robbers - thus became the main source of inspiration for the label design.
Faid a' Phròiseict: The project was launched on 1.4.2020 on the Slovak off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.).
Sruth Obrachaidh: The work is displayed on the off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.). Due to its unique design and the story behind it, it manages to establish a dialogue between the the brand and the consumers, and at the same time, preserve and convey Slovak culture and traditions.
Buill na Sgioba: Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
Client: St.Nicolaus
Creideasan Dhealbhan: Images #1-5
Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)