Tha XinJiHao 10 Pacadh Tì le Evan Chen na bhuannaiche air leth urramach anns an fharpais chliùitich 2022 Duais Òir A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

ÒrPacadh· 2022

XinJiHao 10 Pacadh Tì

le Evan Chen

Neach-ceannach: Bama Tea Co., Ltd

Buannaiche Duais Òir A' Design Award ann an Roinn Pacadh

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Buannaiche Duais Dearbhaichte

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Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn XinJiHao 10 Pacadh Tì

Anns a 'phròiseas a bhith a' toirt a-mach a 'chèic tì deich bliadhna a dh'aois a tha air a stòradh anns an taigh-bathair tioram a-staigh, bidh luchd-cleachdaidh a' fosgladh a 'bhogsa tì bhon loidhne crois òir, mar gum biodh iad a' fosgladh aois òir deich bliadhna. Tha am pàtran beinne anns a’ bhogsa a-muigh agus an deilbheadh beinne trì-thaobhach anns a’ phoit a-staigh a’ riochdachadh na beinne a chaidh an tì troimhe ann an còmhdhail agus a’ bheinn a rugadh an tì fa leth, a’ dèanamh an t-seann Pu&er tea soitheach le cuimhne gun samhail.

An Aithneachadh

Mu dheidhinn Duais Òir A' Design Award

Tha XinJiHao 10 Pacadh Tì air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi XinJiHao 10 Pacadh Tì na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh XinJiHao 10 Pacadh Tì a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The origin of Pu'er tea is located in Yunnan-Guizhou Plateau, which made the transportation very difficult due to the barrier of high mountains. Historically, transportation of Pu'er tea has long relied on the caravan to cross the mountains. In order to load more goods, tea will be pressed into round tea cakes, and then loaded into the tea barrel made of bamboo shoots shell, thus forming a unique ring bulge shape of traditional package of Pu'er tea.
Tomhasan & Pacadh: 3000mm*3000mm*3000mm
Tagaichean: logo，packaging，illustrations，graphics
Teicneòlas Cinneasachaidh: Historically, transportation of Pu'er tea has long relied on the caravan to cross the mountains. In order to load more goods, tea will be pressed into round tea cakes, and then loaded into the tea barrel made of bamboo shoots shell, thus forming a unique ring bulge shape of traditional package of Pu'er tea. We introduce this unique shape into the design of tea canister, and at the same time, we also integrate the rolling mountain image of Yunnan Province into the design, symbolizing the mountains that breeds those tea.
Dùbhlan Dealbhaidh: How to combine the quality of "Black Gold Decade" with visual expression.
Rannsachadh: This is a product of Pu'er tea from Yunnan Province, China. Pu'er tea has a long history. As early as 3000 years ago in the early Zhou Dynasty, Pu groups, the ancestors of Yunnan Province, had already recorded offering tea to King Wu of Zhou Dynasty. The origin of Pu'er tea is located in Yunnan-Guizhou Plateau, which made the transportation very difficult due to the barrier of high mountains.
Brosnachadh: Pu'er tea has the characteristics of becoming more fragrant as it ages. Pu'er tea stored for a long time has a more unique flavor, so it has higher tasting value. This product selects an aged Pu'er which has been stored for ten years. We selected The Chinese character "ten" from the movable type printing block, one of the Four Great Inventions of ancient China, and combined the product’s most important concept ten with the main picture of outer packaging and the opening mode of packaging.
Faid a' Phròiseict: The project was launched in Suzhou in March 2021.
Sruth Obrachaidh: The packaging uses The Chinese character "ten" to skillfully divide the picture into four modules. The upper module turns left and right respectively from the middle line, revealing the golden inner box loaded with abstract mountain sculpture. In the process of taking out the ten-year-old tea cake stored in the internal dry warehouse, consumers open the tea box from the golden cross line, as if opening the golden age of ten years.
Peutantan: BamaTea
Buill na Sgioba: WenChao Wang
JinFei Yang
BaoHui Qiu
ShengXing Tang
Evan Chen
Ziming Guo
Lei Huang
Guojin Chen
Creideasan Dhealbhan: BamaTea