Zaku Inc. Dearbh-Aithne Corporra le Nobuya Hayasaka

Tha Zaku Inc. Dearbh-Aithne Corporra le Nobuya Hayasaka na bhuannaiche air leth urramach anns an fharpais chliùitich 2022 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

AirgeadGrafaig· 2022

Zaku Inc. Dearbh-Aithne Corporra

le Nobuya Hayasaka

Neach-ceannach: Arica Design Inc

Buannaiche Duais Airgid A' Design Award ann an Roinn Grafaig

43,224

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #127734

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Zaku Inc. Dearbh-Aithne Corporra

Tha dà bhrìgh aig an t-samhla seo. Is e ainm na companaidh agus sluagh-ghairm na companaidh. Tha e air a dhèanamh suas de chlò-bhualadh de charactaran kanji Iapanach, a leugh zaku ann an ainm a’ chompanaidh. Tha brìgh an kanji cuideachd airson cruthachadh. Tha sgàil-dhealbh làmh Good air a chruthachadh a’ cleachdadh a’ charactar seo, a tha a’ ciallachadh cruthachadh. San dòigh seo, tha sluagh-ghairm na companaidh de Creating Good air a chuir an cèill ann an aon chomharra. Tha an comharra samhla a’ nochdadh dealas a’ chompanaidh airson Math a chruthachadh san t-saoghal tro cheumannan cruthachail.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha Zaku Inc. Dearbh-Aithne Corporra air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Zaku Inc. Dearbh-Aithne Corporra na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Zaku Inc. Dearbh-Aithne Corporra na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: This symbol has two meanings. It is the company name and the company slogan.

It consists of the typography of Japanese kanji characters, which read "zaku" in the company name. The combination of "signature and seal" in the mark will make Japanese people who see this design recognize it as kanji.

The kanji also contains the meaning of "to create.
The silhouette of Good!'s hand is formed using this character, which means "to create. In this way, the company's slogan of "Creating Good" is expressed in a single mark.
Tomhasan & Pacadh: The brand design items for this project are listed below.
Logo Design: Symbol mark, Logotype, Motion Logo
Sign Design: Signage
Packaging Design: Document Case x 3
Print Design: Envelopes x 3, Promotion cards, Business cards x 3, Leaflets, Opening announcement flyer
Web Design:html5, CSS
Tagaichean: Typography, Logos, Symbols, Corporate Identity, Logotypes
Teicneòlas Cinneasachaidh: The typography incorporates elements of Japanese "Shodo," the art of writing with a brush using ink.

The designer discovered that when the kanji meaning "to create" is written on paper, the ink blurs and spreads out to form the silhouette of the hand of Good!

Shodo (Japanese calligraphy) is a culture that has been familiar to the Japanese people for a long time. With this Japanese touch, the design gives users a sense of trust and familiarity.
Dùbhlan Dealbhaidh: The difficult part was to achieve this with as few elements and as simple a design as possible, while still having multiple meanings. The designers were also careful to make sure that the letters were recognizable.
The touch of brush strokes and the inclusion of "signature and seal" made the design more recognizable and readable.
Rannsachadh: In this design, the challenge was to give a single symbol multiple roles.
To make the company name read "Zaku".
To give it the meaning of "create".
To make it look like a silhouette of the hand of "Good!
By achieving these three goals, the client's company was able to express that it is a creative company and gain recognition in Japan and in the industry.
Brosnachadh: The designer decided to use the client's company slogan itself as the logo design.

This company has the slogan "Create good!
The symbol of the hand silhouette of "good!" is expressed in the typography of Japanese Kanji characters meaning "to create".
And since this kanji can be read as "zaku", it also represents the company name.
Faid a' Phròiseict: It opened in Japan in March 2021.
Sruth Obrachaidh: The simple yet strong symbol design served to publicize the client's company's opening within the industry and in Japan.
People who received the DM recognized the company's slogan and name, and the meaning and background of the logo design became a topic of conversation, facilitating communication.
The "Shodo" typography and the silhouette of the "Good!" hand are catchy and memorable, and this design contributed to the recognition of the company's existence and brand image.
Buill na Sgioba: Creative Director:Hitoshi Kobayashi
Art Director:Nobuya Hayasaka
Copywriter:Takuma Suzuki