Fly By Jing Pacáistíocht Anlainn by Fly By Jing

Fly By Jing Pacáistíocht Anlainn by Fly By Jing is a highly esteemed winner of the very prestigious 2022 Duais Umha A' Design Award in Dealbhadh Pacaidh Competition Category.

UmhaPacadh· 2022

Fly By Jing Pacáistíocht Anlainn

by Fly By Jing

Client: Fly By Jing

Duais Umha A' Design Award Winner in Pacadh Category

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Colors

The Design

About Fly By Jing Pacáistíocht Anlainn

Is dearadh pacáistíochta é Fly By Jing d'anlann seaicín Sichuan atá díolta i bpróca gloine. Tá an dearadh fréamhaithe sa traidisiún ach múnlaithe don dóigh a n-itheann daoine inniu. Cuireann pailéad dathanna suntasach agus ton cainte díreach an phacáistíocht amach ó anlainn eile ar an margadh. Déanann abairtí fada atá clóite ar an lipéad cur síos ar an mbranda agus miníonn siad é don léitheoir. Léiríonn an dearadh luachanna agus cuspóir an bhranda, a tharraingíonn ar bhlasanna Chengdu agus a chuid bialanna beaga áitiúla.

The Recognition

About the Duais Umha A' Design Award

Tha Fly By Jing Pacáistíocht Anlainn air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Fly By Jing Pacáistíocht Anlainn na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Fly By Jing Pacáistíocht Anlainn a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rooted in tradition but made for the way we eat today, Fly By Jing doesn’t conform to anyone else’s notions of value, taste, and tradition - and neither does the design. The packaging's boldness is incomparable to any other sauce on the market. Its elements, such as run-on sentences breaking down the brand, the unapologetic tone, and the striking color palette, all reflect Fly By Jing's values and purpose.
Dimensions & Packaging: W 6mm x D 6mm x H 8.5mm, glass jar
Tags: Food, condiment, sauce, packaging, spicy, chili crisp, Sichuan, Chinese
Inspiration: The rebrand of FBJ was aligned with the "rebrand" of its founder, Jing. She founded Fly By Jing in 2018, inspired by the flavors of her hometown Chengdu and its popular ‘fly restaurants’ - soulful hole-in-the-wall eateries so good they attract diners like flies. Her journey in food has taken her from the streets of Chengdu to cities all over the world. Fly By Jing is the product of a journey of discovery and coming home to self.
Team Members: Founder: Jing Gao
Head of Brand: Jazlyn Patricio-Archer
Designers: DayJob Agency
Image Credits: All images / Photographer / Maria Be

Read the Press Release