Guangliang 59Plus Flying CoBranded Prìomh Ghnìomh: Pacaideachd Deoch-làidir by Wei Xu, Yonghui Dong and Rui Wang

Guangliang 59Plus Flying CoBranded Prìomh Ghnìomh: Pacaideachd Deoch-làidir by Wei Xu, Yonghui Dong and Rui Wang is a highly esteemed winner of the very prestigious 2022 Duais Umha A' Design Award in Dealbhadh Pacaidh Competition Category.

UmhaPacadh· 2022

Guangliang 59Plus Flying CoBranded Prìomh Ghnìomh: Pacaideachd Deoch-làidir

by Wei Xu, Yonghui Dong and Rui Wang

Client: Sichuan Guangliang Wine Industry Co., Ltd.

Duais Umha A' Design Award Winner in Pacadh Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Guangliang 59Plus Flying CoBranded Prìomh Ghnìomh: Pacaideachd Deoch-làidir

Teacsa Leabhair: Tha Guangliang 59Plus Flying na phacaideachd deoch-làidir de dh'iomradh cuingealaichte a chaidh a chruthachadh còmhla ri Taigh-tasgaidh Dunhuang. Tha an dealbhachadh a' toirt còmhla eileamaidean de dhealbhan-balla Dunhuang le ìomhaighean de àite-fànais Sìneach gus rannsachadh na cruinne-cè a chur an cèill. Tha dealbh a' sealltainn Apsara ag itealaich agus speuradair le meuran a' suathadh ri chèile, a' ceangal dualchas ri saidheans an latha an-diugh. Tha am botal geal agus lethdhìomhain. Tha peant reòta air a spragadh gus feart an jade aithris. Bidh pròiseas losgaidh sgeadachaidh-iomlan le mion-phongalachd àrd a' taisbeanadh an deilbh timcheall air corp iomlan a' bhotail.

The Recognition

About the Duais Umha A' Design Award

Tha Guangliang 59Plus Flying CoBranded Prìomh Ghnìomh: Pacaideachd Deoch-làidir air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Guangliang 59Plus Flying CoBranded Prìomh Ghnìomh: Pacaideachd Deoch-làidir na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Guangliang 59Plus Flying CoBranded Prìomh Ghnìomh: Pacaideachd Deoch-làidir a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This limited edition liquor packaging is co-designed by Guangliang Wine Industry and Dunhuang Museum. The packaging encompassing the elements of Dunhuang frescoes and China Aerospace represents the exploration of the universe. Therefore, it embodies the traditional charm of Chinese aesthetics and creates an exquisite and elegant overall visual appearance.
Dimensions & Packaging: Package size 83mm322mm, bottle height 287mm, diameter 75mm.
Production Technology: It adopts sprayed frosted paint to emulate the texture of jade and uses high precision all-over decoration firing process to 360-degree display the illustration.
Design Challenge: The challenge lies in how to combine the elements of Dunhuang flying Apsaras and brand features. Overturning the ubiquitous packaging design of traditional culture by other counterparts, the design team thinks out of the box and renders the product a whole new visual effect by the contrast of the two dimensions of time and space to showcase the balance of science and tradition.
Research: Dunhuang flying Apsaras is an invaluable treasure of the Chinese culture, and a miracle created by Chinese artists for the world art history. Throughout the history, we remain committed to exploring the universe and the stars. Guangliang selects the pure white and diaphanous bottle, on which Dunhuang flying Apsaras and the high-tech astronaut are integrally printed on the appearance design, standing for the inheritance of the flying to the sky spirit.
Inspiration: The design aims to create a wholly different image of Fei tian, literally meaning fly to the sky. Fei tian has double meanings in Chinese, one being flying Apsaras in the frescoes of the Dunhuang Caves and another aerospace science and technology. In this connection, the illustration contains above two images, who are finger touching, forming a strong story-telling effect.
Project Duration: This product was started in July 2021, Chengdu, China, and was finished in October 2021.
Team Members: Designer: Wei Xu
Designer: Yonghui Dong
Designer: Rui Wang