Unique Me Pacáistíocht Fíonchaor by Agilis Design Graphic Design

Unique Me Pacáistíocht Fíonchaor by Agilis Design Graphic Design is a highly esteemed winner of the very prestigious 2022 Duais Umha A' Design Award in Dealbhadh Pacaidh Competition Category.

UmhaPacadh· 2022

Unique Me Pacáistíocht Fíonchaor

by Agilis Design Graphic Design

Duais Umha A' Design Award Winner in Pacadh Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Unique Me Pacáistíocht Fíonchaor

Is pacáiste cairtchláir pháipéir é Unique Me a dearadh do fhíonchaora úra. Tá an dearadh bunaithe ar an smaoineamh nach bhfuil beirt sa domhan cosúil lena chéile i gcuma, i smaointe, i gcarachtar nó i ngothaí. Tugann léaráidí a tarraingíodh de láimh aghaidheanna simplí do na fíonchaora, rud a chuireann an toradh i láthair mar ghrúpa daoine aonaracha. Tacaíonn pailéad datha úr agus leagan amach simplí leis an téama. Tá margadh na torthaí úra sa tSín thar a bheith iomaíoch agus is minic a úsáidtear grianghraif shimplí de torthaí nó de radhairc feirme ann. Tá sé mar aidhm ag Unique Me seasamh amach agus nasc mothúchánach a chruthú le custaiméirí.

The Recognition

About the Duais Umha A' Design Award

Tha Unique Me Pacáistíocht Fíonchaor air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Unique Me Pacáistíocht Fíonchaor na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Unique Me Pacáistíocht Fíonchaor a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We built up an emotional connection with the customer through the use of the hand-drawn emoji-like grape illustrations, fresh color palettes, and pure layout.
Tags: Grapes, Fruit, Design, Creative, Packaging, Illustration, China, Shenzhen
Production Technology: Paper Carton
Design Challenge: Though the fresh fruit market is highly competitive in China, is full of packaging with some plain photos and illustrations picturing the fruit or farm landscape. So we need to think of a way to stand out from these.
Inspiration: We can not find two same people in the world, the looks, thoughts, characters, gestures, making them different from each other. For showcasing the uniqueness and specialness, we came up with an idea to think of the grapes as people through the use of hand-drawn emoji-like illustrations.
Project Duration: The project started in April 2020 and finished in May 2010 in Shenzhen, China, and was on sale in the Chinese market in Jun 2010.
Operation Flow: We can not find two same people in the world, the looks, thoughts, characters, gestures, making them different from each other.
For showcasing the uniqueness and specialness of this kind of grapes and built up an emotional connection with customers, we came up with an idea to think of the fruit as people through the use of hand-drawn emoji-like illustrations.
Team Members: Designer: Yanxing Lai
Designer: Shixian Qiu
3D Rendering: Kai Chen
Creative Director: VJ Pan
Image Credits: Photo Credit: Guibin Ji