BeeHacchee Pacáistíocht Toirtín by Shingo Furusho

BeeHacchee Pacáistíocht Toirtín by Shingo Furusho is a highly esteemed winner of the very prestigious 2022 Duais Iarainn A' Design Award in Dealbhadh Pacaidh Competition Category.

IarannPacadh· 2022

BeeHacchee Pacáistíocht Toirtín

by Shingo Furusho

Client: Kiyomasa Seika Co.

Duais Iarainn A' Design Award Winner in Pacadh Category

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Colors

The Design

About BeeHacchee Pacáistíocht Toirtín

Is dearadh pacáistíochta é BeeHacchee do thoirtín cáise meala. Tá an bosca seashtópach agus cuireann sé cruth coirceoige i gcuimhne, ag tabhairt foirm amhairc do choincheap na meala. Tá an pacáiste déanta as píosa amháin cairtchláir agus tomhaiseann sé 224 mm ar leithead, 195 mm ar doimhneacht agus 44 mm ar airde. Tugann páipéar kraft tuiscint neamhfhoirmiúil agus fháilteach, agus cuireann imlíne bhuí atá clóite trasna an dromchla codarsnacht leis. Tá sé deacair clódóireacht bhuí a dhéanamh ar pháipéar kraft, mar go n-imíonn an dath isteach sa pháipéar, mar sin fostaíodh comhpháirtí clódóireachta an-oilte chun an toradh a bhí beartaithe a bhaint amach.

The Recognition

About the Duais Iarainn A' Design Award

Tha BeeHacchee Pacáistíocht Toirtín air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi BeeHacchee Pacáistíocht Toirtín na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air BeeHacchee Pacáistíocht Toirtín airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Package design for Honey Cheese Tart. Yellow printing was applied to kraft paper, which is generally considered difficult to color. Since the concept of the cheese tart is honey, we designed a hexagonal cardboard box that represents a beehive.
Dimensions & Packaging: Cardboard package / Width 224mm x Depth 195mm x Height 44mm
Tags: Package, cardboard, kraft paper, hexagon, sweets, cake
Production Technology: The main features and difficulties of this package were the hexagonal design and the yellow coloration on kraft paper. The hexagonal shape worked well because I was able to use pizza boxes as a reference, but for the color, printing companies generally dislike yellow color on kraft paper because the color sinks into the paper. However, we were able to find a printing company with a high level of technology, and this design was realized.
Design Challenge: In general, printing companies do not like to manufacture difficult This time, "yellow printing on cardboard" also tends to be avoided because the color often sinks and does not come out as desired. However, with the cooperation of our highly skilled paper container manufacturing partner, we were able to complete the package just as we had imagined.
Research: In order to get the target audience to purchase the product from among the countless sweets available, it had to meet the requirements of being impactful, casual, and photogenic. So we paid attention to the shape, color scheme and design of the package, and it became more widely known.
Inspiration: Since this is a casual product, I designed and packaged it in kraft paper, which is used for cardboard. Since the concept of the product is honey, I designed it in a hexagonal shape to resemble a beehive, with a yellow border for impact.
Project Duration: A project commissioned and produced by Kiyomasa Seika Co. in 2021.
Operation Flow: This package is made of a single piece of cardboard.
Patents: Copyrights belong to Shingo Furusho.
Team Members: Paper container manufacturing:KURAOKA PACKAGING SERVICE
Image Credits: Image #1: Photographer Katsuhiro Hirata, Variations, 2021.
Image #2: Photographer Hidenori Kino, Variations, 2021.
Image #3: Photographer Katsuhiro Hirata, Variations, 2021.
Image #4: Photographer Katsuhiro Hirata, Variations, 2021.
Image #5: Photographer Hidenori Kino, Variations, 2021.