Voila Cool Stuff Am Pacadh Reòiteag le Kamal Rizk - Bold Branding

Tha Voila Cool Stuff Am Pacadh Reòiteag le Kamal Rizk - Bold Branding na bhuannaiche air leth urramach anns an fharpais chliùitich 2022 Duais Iarainn A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

IarannPacadh· 2022

Voila Cool Stuff Am Pacadh Reòiteag

le Kamal Rizk - Bold Branding

Neach-ceannach: Voila Dessert Shop

Buannaiche Duais Iarainn A' Design Award ann an Roinn Pacadh

21,715

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #131926

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Voila Cool Stuff Am Pacadh Reòiteag

Is e seo sreath de phasganan airson 9 dealbhadh blas reòiteag, aonaichte fo aon shuaicheantas suaicheanta, anns am bi an dealbhaiche ag ath-dhealbhadh taisbeanadh reòiteag. Chruthaich e cuspair ùr tro am bi e ag ath-aithris na blasan eadar-dhealaichte ann an cruth measan samhlachail agus pàtrain neachtar, clò-sgrìobhaidh tùsail, agus cuideachd dathan ùra buntainneach a tha a’ soilleireachadh na h-eileamaidean dealbhaidh. Bidh an dealbhadh dìreach ag ath-chruthachadh a’ bhun-bheachd blas tron ìomhaigh teanga a thathas a ’cleachdadh anns an raon gu lèir agus a’ nochdadh dòigh eadar-dhealaichte air a bhith ga fhaicinn.

An Aithneachadh

Mu dheidhinn Duais Iarainn A' Design Award

Tha Voila Cool Stuff Am Pacadh Reòiteag air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Voila Cool Stuff Am Pacadh Reòiteag na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Voila Cool Stuff Am Pacadh Reòiteag airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: This ice cream packaging design uses the illustration language to beautifully translates the flavor in a new unique and fresh design as well as communicate the brand image and the high product’s quality standards.

Each label has a differentiating color combination that is relatable to the flavor, with a bold readable title in the middle, and each label includes 4 main icons, which are the flavor pattern, the tasting tongue, the flavor typo, and the exciting optical illusion icon.
Tomhasan & Pacadh: Various Tapered Paper Ice Cream Containers
Tagaichean: branding, packaging, packaging, illustration, typography, icecream, identity
Teicneòlas Cinneasachaidh: Ice cream is meant to be licked, and enjoyed with all the taste buds in the tongue. Each group of flavors has a unique impact to our taste buds, thus we grouped the flavours by their taste effect into 4 main categories

Spade, the loved classics like chocolate
Spark, the spark of the fresh taste like fruity flavors
Electric bolt, the clash of flavors that creates unforgettable experiences like yogurt berry or salted caramel
Flower, represents all the nutty rich flavors that elevates ice cream taste
Dùbhlan Dealbhaidh: working on this cool project was very exciting for our team in Bold Branding; and to create a design language that works with 9 different flavors - so far and ready for expansion - was a challenge that we enjoyed creating and executing!
Rannsachadh: Our research was qualitative to find out what do the audience expect to see in a new ice cream packaging; and how they like and understand the new visuals; and whether it would affect their buying choice

We surveyed random existing customers from the shop;

It was described as; appealing, nostalgic, iconic, colorful, modern, and cool!

Some results indicated difficulties in interpreting some icons; which led to design modifications so that it would be more clear, easy, and more memorable
Brosnachadh: The main inspiration for this design was the flavors’ shapes along with the joyful nostalgic ice cream experience, converted to soft colors and modern lines, neat patterns, fun elements & typography.

The design come together to embrace the cool flavors with a hint of the nostalgic familiar feelings without having to include a direct icon or photo of the flavor.
Faid a' Phròiseict: The project started May 2021 in Cairo, Egypt and finished in September 2021 in Cairo Egypt
Sruth Obrachaidh: We fashioned a unique initials typo for each flavor.. connecting it with the relatable color palette, the distinctive geometric flavor pattern, and the fun optical illusion elements that expresses the different feelings you get while enjoying ice cream; clients will be able to easily differentiate each flavor on the shelve and quickly grab their favorite bucket!
The packaging is made of plastic lined paperboard which is a more environmental friendly packaging option than 100% plastic containers
Buill na Sgioba: Kamal Rizk - Designer
Sarah El Kasaby - Project Manager