PickyPods Am Pacadh Airson Stuthan Cur-Ris by Angela Spindler

PickyPods Am Pacadh Airson Stuthan Cur-Ris by Angela Spindler is a highly esteemed winner of the very prestigious 2022 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.

AirgeadPacadh· 2022

PickyPods Am Pacadh Airson Stuthan Cur-Ris

by Angela Spindler

Client: Depot Creative

Duais Airgid A' Design Award Winner in Pacadh Category

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Colors

The Design

About PickyPods Am Pacadh Airson Stuthan Cur-Ris

Chaidh a’ bhuidheann a bharantachadh gus branndadh agus pacadh a chruthachadh airson raon leasachail sònraichte. Tha na pocannan collagen agus probiotic air an cur ri chèile gus atharrachaidhean math a dhèanamh air cuirp a rèir aois, gnè agus factaran cudromach eile. Is e dath prìomh chluicheadair a’ phròiseict seo. Dh’ fheumadh e a bhith a’ faireachdainn dàna agus shunndach airson an targaid aige san gym. Chaidh samhlaidhean gnè a chleachdadh gus èigheachd a-mach gu na foirmlean gnè-sònraichte, eadar-dhealachadh eile airson a’ bhrand seo.

The Recognition

About the Duais Airgid A' Design Award

Tha PickyPods Am Pacadh Airson Stuthan Cur-Ris air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi PickyPods Am Pacadh Airson Stuthan Cur-Ris na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha PickyPods Am Pacadh Airson Stuthan Cur-Ris na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The supplement area is saturated with options, each one claiming to turn humans into ultra enhanced creatures with extraordinary existences. PickyPods is a bit different. The collagen and probiotic supplement sachets are formulated to make fine adjustments to our bodies according to age, gender and other important factors.

Color is the star player of this project—it needed to feel bold and energetic for its gym-going target.
Dimensions & Packaging: Pouch: 170mm x 120mm x 45mm
Sachet: 80mm x 130mm
Label: 210mm 42mm

Pouch/Sachets Print: 5 colour + Spot UV + Matt Varnish
Labels: 1 Colour + Matt Varnish
Tags: Packaging Design, Supplement Packaging Design, Pouch Design, Branding Design,
Production Technology: Stand up pouches, zip lock closures/Sachets/Labels
Pouch & Sachets Materials: MOPP / VMPET / LLDPP
Labels: Self adhesive semi gloss
Design Challenge: The challenge was to find a creative way to allow 12 flavour variants be visually communicated, while keeping the print run as generic as possible. The solution was to print only 2 generic pouches that could be varied with flavour stickers. This made for a viable economic solution for the start up business.
Research: The supplement category is very saturated and competitive, so the design aims to disrupt with its bold icon design focus. The gender symbols are universally understood, providing instant recognition and differentiation.

The outer packs are generic and the flavour variants are manually stickered, to assist with this low volume startup business model.
Inspiration: The logo is inspired by a fine tune wing nut as this brand is all about tailoring the needs of both women and men.
Key to the brand communication are the large sex symbols which shout out to the gender-specific formulas, and flavor labels appeal to personal preference.
Project Duration: Project duration 4 months, Sydney 2020
Operation Flow: Resealable pouch
Team Members: Angela Spindler: Creative Director/Designer