Idun Red Heart Sùgh Ubhal by Evan Chen is a highly esteemed winner of the very prestigious 2022 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.

AirgeadPacadh· 2022

Idun Red Heart Sùgh Ubhal

by Evan Chen

Client: Lascaux Design Institute Inc.

Duais Airgid A' Design Award Winner in Pacadh Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Idun Red Heart Sùgh Ubhal

Bana-dia na h-òige a tha a’ riaghladh an ubhal òir: Idun. Tha am prìomh ìomhaigh a’ toirt ùmhlachd don neach-ealain John Bauer, a’ toirt a-mach Idun agus ga ath-dhealbhadh gus a bhith a’ toirt a-steach an àrainneachd bhrèagha a tha a’ fàs le ubhal. Tha na h-ùbhlan ann an làmh na ban-dia air an cuir a-mach air leubail a’ bhotal gus an sùgh ubhal dearg a nochdadh fon leubail, a’ cur an cèill feartan nàdarra nan ùbhlan. Thathas a’ làimhseachadh trì de na h-ùbhlan le pròiseas stampaidh òir gus na trì ùbhlan òrail a gheibh Ban-dia na h-Òigridh a bhrùthadh gu sùgh.

The Recognition

About the Duais Airgid A' Design Award

Tha Idun Red Heart Sùgh Ubhal air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Idun Red Heart Sùgh Ubhal na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Idun Red Heart Sùgh Ubhal na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The skin of the apple is red as they all know, the inner flesh is also red, which is rare. This red heart apple juice is made from apples with red flesh (the tree originates from Switzerland), which is why its juice is also red in colour, and this juice has no additives and is rich in anthocyanins and nutrients.
Dimensions & Packaging: The size of the label is 68mm*108mm, a very small space, and they use very fine drawing and craftsmanship.
Tags: logo，packaging，illustrations，graphics
Production Technology: The apples in the goddess's hand are hollowed out on the bottle label to reveal the red apple juice beneath the label, expressing the natural properties of the apples.

Three of the apples are treated with a gold stamping process to convey the three golden apples they get from the Goddess of Youth to squeeze into juice.
Design Challenge: Copperplate illustration is complex for Chinese illustrators, who need to deal with the relationship between the figure and the environment.At the same time, the stamping and hollowing process took a lot of time to complete during the proofing and product making process.
Research: The three "gods" associated with Apple: Adam and Eve, Newton and Steve Jobs. They have also discovered a fourth, the goddess of youth who rules the golden apple: Idun. The main image pays homage to the illustrations of artist John Bauer, extracting Idun and redesigning it to incorporate the beautiful apple-growing environment.
Inspiration: It is also worth noting that the apple in the goddess's hand is hollowed out on the bottle label, leaving out the red apple juice beneath the label and expressing the natural properties of the apple. There are also three apples treated with a gold stamping process to express the fact that they got three golden apples from the Goddess of Youth to squeeze into juice, expressing the fact that the product is rich in anthocyanins that are beneficial to people.
Project Duration: This project was completed in Suzhou in November 2021.
Operation Flow: Maximise the original colour of the juice. Consumers can drink 100% NFC apple juice.
Team Members: EvanChen
ZimingGuo
FanZhang
YifanTao
TianDong
SibuWang
ChengbinWang
MinFang