Shengming Shijia Bogsa Tì mar Thìodhlac by Hangzhou Xianlin Tea Co., Ltd.

Shengming Shijia Bogsa Tì mar Thìodhlac by Hangzhou Xianlin Tea Co., Ltd. is a highly esteemed winner of the very prestigious 2022 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.

AirgeadPacadh· 2022

Shengming Shijia Bogsa Tì mar Thìodhlac

by Hangzhou Xianlin Tea Co., Ltd.

Client: Hangzhou Xianlin Tea Co., Ltd.

Duais Airgid A' Design Award Winner in Pacadh Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Shengming Shijia Bogsa Tì mar Thìodhlac

Is e bogsa tì mar thìodhlac a th' ann an Shengming Shijia a tha a' taisbeanadh sealladh ionadail ceangailte ri cultar an tì. Bidh am bogsa a-muigh ag ath-riochdachadh an t-seallaidh ris an canar Trì Amaran a' Sgàthanachadh na Gealaich, air a dhèanamh de phàipear le dòighean clò-bhualaidh is stampaidh. Is e gorm-inc am prìomh dhath, a chuireas an oidhche an cuimhne. Bidh dà leth chuasach air a' bhogsa a-muigh a' tighinn còmhla gus gealach làn a chruthachadh mus tèid am pasgan fhosgladh. Thèid am bogsa a-muigh a tharraing a-mach à dà thaobh, a' nochdadh clò-bhualaidhean cruinn na gealaich air an sgeadachadh gu grinn air a' bhogsa a-staigh. Bidh an dealbhadh a' ceangal sealladh ionadail ainmeil ri faireachdainn shocair blasad an tì.

The Recognition

About the Duais Airgid A' Design Award

Tha Shengming Shijia Bogsa Tì mar Thìodhlac air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Shengming Shijia Bogsa Tì mar Thìodhlac na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Shengming Shijia Bogsa Tì mar Thìodhlac na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With tea-related local scenery represented, the tea packaging communicates the product information to users. It highlights the landmark building and reproduces the sight Three Pools Mirroring the Moon. The design of the inner box originates from the moon evoking the atmosphere of serenity&permanency and the memory of tea-tasting.
Production Technology: It adopts paper materials and printing&stamping techniques to reproduce the sight on the outer box. The main color, ink blue exactly echoes the night. The round film prints on the inner box evoke associations with the full moon for users.
Design Challenge: How to combine the visual elements and the operation, reproduce the local sight, associate it with our product and appeal to young consumers are what the difficulties of design lie at.
Research: A cultural document Records of the West Lake complied in the Qing dynasty depicted Three Pools Mirroring the Moon in such words: When the Mid-Autumn Festival approaches, the moonlight passes through three stone pagodas and casts itself on the West Lake. The candle light in the pagodas, the moonlight and the glistening lake reflect each other bewildering visitors by their real face. Therefore, it was entitled the supreme fairyland in the West Lake.
Inspiration: In order to emphasize the local features of the product, it selects one of the most prominent local sights Three Pools Mirroring the Moon as the main design pattern. Besides, in order to reproduce the atmosphere of serenity, our designer consulted abundant historical documents and relevant photographs at the very beginning.
Project Duration: In August, 2020, the project was completed in Hangzhou City, Zhejiang Province, China and went on sale at the online platform of the brand.
Operation Flow: There are two hollowed halves on the outer box merging together to naturally form the full moon before unwrapping the packaging. Users can draw the outer box from two sides leaving the scene that instead of the previous hollowed halves of the moon, the neatly-arrayed full moons on the inner box gradually appear into sight.

Read the Press Release