Satine Jersey Prìomh Fheum: Pacaideachd Bainne by Blackandgold Shanghai

Satine Jersey Prìomh Fheum: Pacaideachd Bainne by Blackandgold Shanghai is a highly esteemed winner of the very prestigious 2022 Duais Iarainn A' Design Award in Dealbhadh Pacaidh Competition Category.

IarannPacadh· 2022

Satine Jersey Prìomh Fheum: Pacaideachd Bainne

by Blackandgold Shanghai

Client: Yili Group

Duais Iarainn A' Design Award Winner in Pacadh Category

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Verified Award Winner

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Colors

The Design

About Satine Jersey Prìomh Fheum: Pacaideachd Bainne

Teacsa an Leabhair: 'S e pacaideachd a chaidh a dhealbhadh airson toradh bainne Jersey de chàileachd àrd a th' ann an Satine Jersey. Bidh an dealbhadh a' cleachdadh stoidhle Art Deco gus sòghalachd a nochdadh agus gus tùs a' bhainne a nochdadh. Tha an cùl-fhiar còmhdaichte ann an uaine Satine agus tha an suaicheantas air a dhèiligeadh ann an òr. Nochdaidh dealbhan-loidhne òir cruth-tìre Bhreatainn agus tuathanas bainne ann an Jersey, air an cuairteachadh le Sùil Lunnainn. Tha ainm an toraidh air a chur am broinn samhla cèir-seula Eòrpach gus traidisean Breatannach a chomharrachadh. Tha am pacadh a-staigh air a dhèanamh de dh'fhoil almain agus am bogsa a-muigh de phàipear airgid ioridiseach.

The Recognition

About the Duais Iarainn A' Design Award

Tha Satine Jersey Prìomh Fheum: Pacaideachd Bainne air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Satine Jersey Prìomh Fheum: Pacaideachd Bainne na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Satine Jersey Prìomh Fheum: Pacaideachd Bainne airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Satine launches its first ever Jersey milk to enhance its image as leading premium milk brand in China. Satine imports Jersey cattle from Jersey and brings them up in Inner Mongolia in order to produce the most premium milk on the market. To highlight its origin and premium feature, the packaging conveys the British style and Jersey dairy farm in an artistic way to justify its premium price.
Dimensions & Packaging: Inner pack: Width 346mm x Depth 104mm x Height 121mm
Box: Width 45mm x Depth 45mm x Height 218mm
Tags: Packaging, milk, premium, China, Jersey
Production Technology: Inner pack: Aluminium foil without white ink
Box: Iridescent silver paper
Design Challenge: Jersey cattle is the USP of the product, and it is essential to convey this message. Chinese consumers barely know about the landscape of Jersey, but it is possible to educate them that Jersey is British Crown Dependency. So we decide to put British elements on packaging to create the British feel and suggest the origin.
Research: In terms of pure milk category, most of the brands are using the traditional elements such as cow, farm and milk splash in a common method. However, Satine Jersey Milk is a high-end pure milk and its origin is Jersey, so how to help consumers to realize its premiumness and unique selling point compared with other milk? Within the category, cow and farm are often treated realistically. Therefore, we use artistic way to create the differentiation, and we find out the exquisite art style art deco is the best match.
Inspiration: The packaging is inspired by Art Deco which represents luxury and glamour. It matches Jersey milk's luxurious image. The background color is covered in Satine Green. Its logo is treated in gold. The illustration demonstrates British landscape and Jersey dairy farm in golden line to communicate its origin in a premium way. The product name is framed in sealing wax to reflect its British tradition. Its nutrition value is presented as well.
Project Duration: The project started in February, 2020 and the product is launched in April, 2020.
Operation Flow: The box is framed by The London Eye in Art Deco style. Within the frame, it mixes the tourist attraction of the Great Britain. and the environment of Jersey dairy farm. The illustration is covered by a tradition European sealing wax that seals the British style into the product.
Team Members: Creative Director: Yang LI
Designer: Xuying ZHANG
Designer: Yu KANG
Illustrator: Nicolas DAMIENS
3D rendering: Jianhui CHEN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
Image Credits: All photos credits to blackandgold Shanghai, 2022.