Small Satine Prìomh Fheum: Pacaideachd Bainne Chloinne by Blackandgold Shanghai

Small Satine Prìomh Fheum: Pacaideachd Bainne Chloinne by Blackandgold Shanghai is a highly esteemed winner of the very prestigious 2022 Duais Umha A' Design Award in Dealbhadh Pacaidh Competition Category.

UmhaPacadh· 2022

Small Satine Prìomh Fheum: Pacaideachd Bainne Chloinne

by Blackandgold Shanghai

Client: Yili Group

Duais Umha A' Design Award Winner in Pacadh Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Small Satine Prìomh Fheum: Pacaideachd Bainne Chloinne

Teacsa an Leabhair: Is e pacaideachd a th' ann an Small Satine airson toradh bainne organaig a chaidh a dhèanamh do chloinn. Tha an dealbhadh a' leudachadh brannd bainne Satine agus a' cumail a lògo agus a dhathan geal is uaine. Tha caractar air a bheil Small Satine a' nochdadh air a' phannal aghaidh, a' gabhail fois air an fheur ri taobh laoigh. Tha am pannal cùil a' sealltainn sealladh farsaing den tuathanas bainne, air a tharraing ann an stoidhle aotrom is simplidh. Tha ainm an toraidh air a shuidheachadh ann an cruth-clò a tha freagarrach do chloinn, agus tha am fiosrachadh beathachaidh air a thaisbeanadh gu soilleir do phàrantan. Is e cartan pàipeir a th' anns a' phasgan a-staigh.

The Recognition

About the Duais Umha A' Design Award

Tha Small Satine Prìomh Fheum: Pacaideachd Bainne Chloinne air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Small Satine Prìomh Fheum: Pacaideachd Bainne Chloinne na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Small Satine Prìomh Fheum: Pacaideachd Bainne Chloinne a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For new middle-class in China, they focus more on their kids' health compared with their previous generation. Satine advocates natural and organic life. Now, Satine enters the kid milk market with its newly-launched organic kid milk named after Small Satine. Small Satine has its own IP to draw kids' attention. The illustration of his exploration in dairy farm is the theme of design. it also demonstrates the harmony with nature.
Dimensions & Packaging: Inner pack: Width 43mm x Depth 41mm x Height 102mm
Box: Width 265mm x Depth 22mm x Height 135mm
Tags: Packaging, milk, kid, China, organic
Production Technology: Inner pack: Tetra Pack
Box: paper
Design Challenge: Satine is a premium organic milk brand. The main challenge is how to add childish delight to a premium product. By doing so, the overall look and feel of Satine is maintained. Based on the combination of white and green, an illustration was created. The product name organic milk has switched to a childish font. On back panel, the introduction of dairy farm is also treated in a cute way.
Research: Satine is a premium milk brand. It talks about nature and organic. When it comes to kid milk, the design language should be appropriate to kid. After looking at kid food and drink, we find out IP characters are often used. Thus the illustration is created to tell a story that Small Satine is exploring the dairy farm. It symbolizes the harmony with nature as well as good farm environment.
Inspiration: IP character can attract kids' attention and enhance childish delight. Instead of using IP collaboration, we created an IP for it. He is a pupil from Third Grade Class 6 implying 3.6g/100ml protein. To express the natural environment, IP character is hanging out with the calf on the grass. The back panel shows the panorama of dairy farm to communicate good milk from good farm. Its nutrition claims are highlighted for parents' trust.
Project Duration: The project started in Feb, 2021 and the product is launched in June, 2021.
Operation Flow: Satine is a well-known brand in China. Its white and green combination is quite iconic. When the brand extends to kid milk, its logo and color tone need to be retained. The sub-brand name Small Satine is below Satine logo. The main visual is Small Satine hangs out with calf and they are lying on the grass leisurely. It communicates the environment and the harmony with nature.
Patents: All photos credits to blackandgold Shanghai, 2022.
Team Members: Creative Director: Yang LI
Designer: Xuying ZHANG
Illustrator: Yinlu YU
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG