Freeze Dried Pacadh Cofaidh by Shanghai Yuanshang Culture Communication Co., Ltd.

Freeze Dried Pacadh Cofaidh by Shanghai Yuanshang Culture Communication Co., Ltd. is a highly esteemed winner of the very prestigious 2022 Duais Òir A' Design Award in Dealbhadh Pacaidh Competition Category.

ÒrPacadh· 2022

Freeze Dried Pacadh Cofaidh

by Shanghai Yuanshang Culture Communication Co., Ltd.

Client: Huzhou Jinnuokang Health Technology Co., Ltd.

Duais Òir A' Design Award Winner in Pacadh Category

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Verified Award Winner

Verify Award Status for #134719

View at A' Design Award Press Release Award Badge

Colors

The Design

About Freeze Dried Pacadh Cofaidh

'S e dealbhadh pacaidh cofaidh a th' ann am Freeze Dried a chaidh a chruthachadh airson margaidh luchd-cleachdaidh òg. Tha am pacadh a' cothlamadh coltas ùr-nodha le eileamaidean de chultar traidiseanta Sìneach. Tha am bun-bheachd lèirsinneach stèidhichte air na còig eileamaidean – òr, fiodh, uisge, teine agus talamh – agus a' cleachdadh dathan traidiseanta Sìneach. Tha canastair mòr a' cumail grunn chanastairean nas lugha, agus mar sin tha an seata furasta a stòradh agus a ghiùlan. Gabhaidh gach canastair beag ath-sheulachadh, rud a chuidicheas le smachd a chumail air na thèid a chleachdadh de chofaidh. Tha an leubail a-muigh air a chlò-bhualadh air pàipear còmhdaichte, agus tha na canastairean beaga air an dèanamh de pholapropailean.

The Recognition

About the Duais Òir A' Design Award

Tha Freeze Dried Pacadh Cofaidh air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Freeze Dried Pacadh Cofaidh na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Freeze Dried Pacadh Cofaidh a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yuanshang Coffee is a new domestic coffee brand created for young consumers with the key features of "ingenuity", "Quality" and "fashion". To echo the brand theme, the packaging is mainly designed based on young and fashion image, incorporating a lot of popular elements of Chinese traditional culture. So its overall look and texture is unique and fashionable.
Dimensions & Packaging: Diameter 95mm
Height 130mm
Tags: Ingenious, Quality, Fashion
Production Technology: [Outer Packaging]
Printed outer label 128g coated paper 4+2 printing+film overlaying +uv
Paper volume, middle layer Kraft paper, inner wall black cardboard
Top 100 screen pvc plastics
[Small Can Packaging]
Technique: injection molding process and printing
Material: polypropylene (PP)
Design Challenge: The biggest challenge of the design was the mastery of the craft in the production process. For the outer packaging, it’s hard to keep the integrity of the top plastic sheet fixing and screen printing. While the difficulty for inner small cans lies in the weight control within 0.3g per bottle, and the temperature and pressure is the solution to the shrinkage of pp material after cooling.
Research: The design team of the work has visited various coffee shops and places where young people gather to study customer preference. The design finds common ground in the interaction between Chinese fashion and western-style coffee, sets up the fashion standard of Chinese brands and shapes the image of domestic Chinese good coffee from taste to image. The packaging caters to the taste and preferences of the young generation.
Inspiration: The packaging is inspired by the concept of "five elements" in Chinese traditional culture, namely "gold, wood, water, fire and earth". It is integrated with Chinese traditional colors. Along with cans of different sizes, the packaging is delicate and eye-catching.
Project Duration: The project started in Shanghai in November 2020 and ended in May 2021.
Operation Flow: The most outstanding advantage of this packaging design is its visual recognition and convenience in carrying and storage. The unique packaging of large and small cans with the traditional colors can easily catch attention, whether it is placed on supermarket shelves or coffee trucks. The secondary sealing of small package is impressive, which is easy to carry and control the dosage. Large cans are for convenient for storage and can also adapt to common home styles.