Infant Milk Powder Prìomh Fheart: Cana Bùrn-Bainne by Shiping Zou

Infant Milk Powder Prìomh Fheart: Cana Bùrn-Bainne by Shiping Zou is a highly esteemed winner of the very prestigious 2022 Duais Iarainn A' Design Award in Dealbhadh Pacaidh Competition Category.

IarannPacadh· 2022

Infant Milk Powder Prìomh Fheart: Cana Bùrn-Bainne

by Shiping Zou

Client: Heilongjiang Feihe Dairy Co. , Ltd.

Duais Iarainn A' Design Award Winner in Pacadh Category

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The Design

About Infant Milk Powder Prìomh Fheart: Cana Bùrn-Bainne

Teacsa an Leabhair: 'S e soitheach pacaidh airson bùrn-bainne cìche a th' ann an Cana Ùr Seulaichte Bùrn-Bainne Cìche. Tha an cana beag agus aotrom na chuideam. Tha structar ioma-phuingeach a-staigh anns a' mhullach, le sreath dùbailte de sheulachadh eadar am mullach uachdarach agus am mullach ìochdarach, a leasaicheas comas an t-seulachaidh agus a chumas am bùrn-bainne ùr às deidh don chana a bhith fosgailte. Bheir bann-lùdaig air a' mhullach dùnadh leis fhèin nuair a tha e fo 90 ceum, agus fuireach fosgailte nuair a tha e os cionn 90 ceum, gus nach cuirear bacadh air ullachadh a' bhùrn-bainne. Tha uidheam-dàmhaidh a' maolachadh gluasad an dùnaidh, agus tha fuaim-brag agus clais a' dearbhadh gu bheil am mullach dùinte gu tèann.

The Recognition

About the Duais Iarainn A' Design Award

Tha Infant Milk Powder Prìomh Fheart: Cana Bùrn-Bainne air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Infant Milk Powder Prìomh Fheart: Cana Bùrn-Bainne na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Infant Milk Powder Prìomh Fheart: Cana Bùrn-Bainne airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a compact and lightweight milk powder can with a number of thoughtful designs to take better care of families with children. Compared to the single sealing layer on the market, the lid of Feihe Infant Milk Powder Sealed Fresh Can have a pioneering internal multi-point structure design with a double sealing layer between the top and bottom lid, which greatly enhances the sealing performance of the product and locks the freshness of the milk powder after opening the can.
Dimensions & Packaging: The use of the closure of the sound structure design, the user to close the box after the "Ta" sound, in the sensory confirmation of the closure effect, the seal plus insurance to ensure that the milk powder is fresh. Prompted by the groove, to strengthen the user's heart to buckle the lid hint, to avoid forgetting after use or latching is not strict enough to affect the preservation of the product, but also to achieve the effect of double insurance!
Tags: Milk powder, fresh can, babies, delicious, freshness
Production Technology: The product's slow-down device can produce the right damping, the user closes slowly when closed, to avoid the lid suddenly closing to hit the user's hands, the entire use process is safer. The unique strap hinge design ensures that when the lid is opened, it automatically snaps back when it is less than 90 degrees and automatically opens when it is greater than 90 degrees so that when brewing milk powder, the lid will not affect the brewing and the experience is more intelligent.
Design Challenge: Dairy products are products with high requirements for freshness. Even milk powder, with the increase of storage time, some nutrients will be attenuated to varying degrees. Therefore, Feihe has been pursuing the ultimate freshness of milk powder in recent years, and has continuously shortened the delivery time by strengthening supply chain construction and improving supply chain efficiency.
Research: Through the most advanced big data information at present, the most suitable milk powder can packaging for new mothers can be screened, which can not only realize the baby's love for milk powder, but also can well adapt to mothers' usage habits.
Inspiration: Based on the design concept of "technology, protection, ultra-high-end", and the continuation of the Starfleet series star elements. The unique strap hinge design ensures that when the lid is opened, it automatically snaps back when it is less than 90 degrees and automatically opens when it is greater than 90 degrees so that when brewing milk powder, the lid will not affect the brewing and the experience is more intelligent.
Project Duration: The project started in March 2020 in Beijing and finished in 2021 in Beijing, and it was exhibited in Beijing.
Operation Flow: Create an unprecedented milk powder can packaging design through strict quality control and high-quality material selection.
Patents: Heilongjiang Feihe Dairy Co. , Ltd.
Team Members: Shiping Zou
Qinggang Xie
Dongfeng Zhang
Image Credits: Heilongjiang Feihe Dairy Co. , Ltd.