Lowen Pacáistiú Beorach by China Resources Snow Breweries Ltd.

Lowen Pacáistiú Beorach by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2022 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.

AirgeadPacadh· 2022

Lowen Pacáistiú Beorach

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

Duais Airgid A' Design Award Winner in Pacadh Category

27,400

Verified Award Winner

Verify Award Status for #136751

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lowen Pacáistiú Beorach

Is dearadh pacáistithe é Lowen do shraith beorach. Cumascaíonn an dearadh líníocht phinn, ealaín mezzotint agus léaráid tatú sráide. Marcálann cruthanna geoiméadracha agus dathanna geala na blasanna éagsúla, lena n-áirítear sú craobh, silín agus Weissbier, ionas gur féidir gach leagan a aithint go tapa agus go díreach. Cuireann na léaráidí íomháineachas fiáin agus séimh i gcodarsnacht lena chéile chun éifeacht láidir amhairc agus carachtar sóisialta a chruthú. Tá na cannaí déanta as alúmanam agus na buidéil déanta as gloine. Coinníonn próiseas mionsonraithe priontála gach íomhá soiléir agus beacht.

The Recognition

About the Duais Airgid A' Design Award

Tha Lowen Pacáistiú Beorach air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Lowen Pacáistiú Beorach na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Lowen Pacáistiú Beorach na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Based on the imagination of form and romance, the package design of Lowen series features its unique sense of fashion and evocative expressiveness. It integrates pen drawing, mezzotint art and street tattoo. Different geometrical sharps go with multiple bright colors on the bottle standing for different flavors, including raspberry, cherry and Weissbier. The packing has clear transmission of socializing and flavors, which can help build close connections with target consumers.
Dimensions & Packaging: 70 mm x70 mm x17 mm
Production Technology: The can is made of aluminum and the bottle is made of glass.
Design Challenge: As an innovative beer series, the hardest part of the package design is to vividly present the excellent quality to consumers and add the mystery and social attribute to the product in a ground breaking way. In a bid to show the packaging features, the package design follows modern graphic aesthetics, and the fonts are optimized, thereby making the product more conspicuous.
Inspiration: The combination of the beauty of the beast is the core of visual pictures. The comparison between the wildness and the gentleness provides a startling visual contrast to customers and constructs social tags for them. The integration of various shapes and different bright hues demonstrates the flavor of sub products, enabling consumers to recognize the products in a novel and direct way and allowing young consumers to quickly access their favorite flavors.
Project Duration: The project started in 2020 and finished in March, 2022.
Operation Flow: The illustration on the package is so attractive that it can quickly draw target the attention of consumers. Thanks to the detailed and delicate printing process, the image printed on the package is clear and exquisite.

Read the Press Release