Li Beer Pacadh Leanna le China Resources Snow Breweries

Tha Li Beer Pacadh Leanna le China Resources Snow Breweries na bhuannaiche air leth urramach anns an fharpais chliùitich 2022 Duais Òir A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

ÒrPacadh· 2022

Li Beer Pacadh Leanna

le China Resources Snow Breweries

Neach-ceannach: China Resources Snow Breweries

Buannaiche Duais Òir A' Design Award ann an Roinn Pacadh

61,282

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #136752

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Li Beer Pacadh Leanna

'S e dealbhadh pacaidh tiodhlac airson leann a th' ann an Li. Tha am botal glainne a' toirt a chumadh bhon bhotal crèadhadaireachd Shuang-Er-Ni-Yu a chaidh a chladhach à làrach cultarach Yangshao. Tha snaidheadh air an uachdar coltach ri caran-uisge traidiseanta agus stiallan èisg. Thathar a' cleachdadh dòigh-obrach bhoiseanta air a' phacaid, gus an gabh an inneach fhaireachdainn le beantainn. Tha ìomhaighean eireachdail agus cruthan-clò àrsaidh a' cur faireachdainn de dh'eachdraidh ris. Fosglar am pacaid le bhith a' reubadh dheth an t-seula air a' mhullach. Tha an dealbhadh a' comharrachadh eachdraidh thràth grùdaireachd leanna ann an Sìona agus an reasabaidh traidiseanta Sìneach a chaidh a chleachdadh airson an leanna a tha na bhroinn.

An Aithneachadh

Mu dheidhinn Duais Òir A' Design Award

Tha Li Beer Pacadh Leanna air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Li Beer Pacadh Leanna na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Li Beer Pacadh Leanna a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The package design of Li aims to celebrate the origin of Chinese beer brewing history found in Yangshao cultural site. Li adopts a traditional Chinese brewing recipe to convey traditional Chinese beer culture. The package in the form of Shuang-Er-Ni-Yu also salamander fish pattern pottery bottle instills the historical brewing recipe and the flavor to users. Elegant pictures and archaistic fonts enhance the essence and historical sense of Li.
Tomhasan & Pacadh: Specifications: 2x999ml eachbottle
350 mmx 120mm x330mm
Teicneòlas Cinneasachaidh: The bottle is made of glass.
Dùbhlan Dealbhaidh: The challenge in the design process is to effectively convey the product concept and the traditional brewing recipe through the package design. To achieve this, the package design absorbs the bottle found in Yangshao cultural site and integrates traditional water ripples and fish stripes, thus endowing “Li” with an ancient aura. This is also a way to pay a tribute to Chinese liquor culture. The great value of beer is highlighted through the overall package, materials, brewing techniques and cultural connotation.
Rannsachadh: The recipe is derived from the archaeological findings about Mijiaya historic site in Shaanxi province, which belongs to Yangshao culture. On the pottery around 5,400 years ago, the fermentation trace of barley and other cereals were detected, serving as the earliest record of beer brewing in ancient times. It was in the Gangu county, Xiping historic site, which also belongs to Yaoshao culture, that the Shuang-Er-Ni-Yu pattern pottery bottle was unearthed.
Brosnachadh: The packaging design is inspired by the ancient liquor-making techniques discovered in Yangshao cultural site. The shape of the bottle draws on the Shuang-Er-Ni-Yu pattern pottery bottle unearthed in the site and the carvings on the bottle resemble traditional water ripples and fish stripes
Faid a' Phròiseict: The project started in 2020 and finished in June, 2021.
Sruth Obrachaidh: The gift package applies the embossing technique to its surface so that users can feel the texture when they touch the package. Users can enjoy the pleasing and mellow beer made by the traditional recipe as soon as they open the gift package and tear off the top seal.