The Emerald Isle Th’ Ann Am Pacadh Uisge-Beatha Èireannach Tearc by Tiago Russo

The Emerald Isle Th’ Ann Am Pacadh Uisge-Beatha Èireannach Tearc by Tiago Russo is a highly esteemed winner of the very prestigious 2022 Duais Platanaim A' Design Award in Dealbhadh Pacaidh Competition Category.

PlatanamPacadh· 2022

The Emerald Isle Th’ Ann Am Pacadh Uisge-Beatha Èireannach Tearc

by Tiago Russo

Client: The Craft Irish Whiskey Co.

Duais Platanaim A' Design Award Winner in Pacadh Category

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Colors

The Design

About The Emerald Isle Th’ Ann Am Pacadh Uisge-Beatha Èireannach Tearc

Aithris ealain gun ùine agus dè an-diugh an uisge-beatha Èireannach as sòghaile agus as teirce a chaidh a chruthachadh a-riamh. Seata làn cruinneachaidh as àirde a tha a’ toirt còmhla dealbhadh bogaidh, mothachaidh agus obair-ciùird le ealantas seudraidh agus mion-fhiosrachadh ath-leasaichte. Air fhaicinn mar an aithris uisge-beatha mu dheireadh, le dìreach 7 seataichean ann, tha an cruinneachadh làn-sònraichte Emerald Isle a’ toirt ùmhlachd do làraich Èireannach suaicheanta is miotasach tro na dealbhaidhean botal, bogsa agus aonad taisbeanaidh ath-leasaichte a nì seo na eòlas neo-chuimhneachail, agus dha-rìribh, pìos. de dh'eachdraidh uisge-beatha agus seudraidh.

The Recognition

About the Duais Platanaim A' Design Award

Tha The Emerald Isle Th’ Ann Am Pacadh Uisge-Beatha Èireannach Tearc air Duais Platanaim A' Design Award a bhuannachadh, aithneachadh ro-urramach a bheirear do dhealbhaidhean a tha dha-rìribh sònraichte, eireachdail agus iongantach. Tha buannaichean Platanaim nam mìorbhailean cruthachaidh, nam fianais air crìochan cruthachalachd inntleachdail, agus a nochdas proifeiseantachd agus sàr-ghèinidh gun choimeas an luchd-dealbhaidh. Thathar an dùil gum bi na dealbhaidhean seo nan obraichean as ainmeile a mhìnicheas bòidhchead ùine, a chuidicheas le sunnd a' chomainn agus a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha The Emerald Isle Th’ Ann Am Pacadh Uisge-Beatha Èireannach Tearc a' nochdadh ìre sàr-mhathais os-chaithreach agus gu cinnteach a' dèanamh an t-saoghail nas fheàrr leis na feartan buannachdail is luachmhor aige. Tha The Emerald Isle Th’ Ann Am Pacadh Uisge-Beatha Èireannach Tearc na obair a bhuannaich Duais Platanaim A' Design Award a dhùisgeas miannan, a bhrosnaicheas, a thaitneas agus a thogas gàirdeachas mòr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Emerald Isle Collection is a timeless art statement that merges the rarest Irish whiskey in the world with the iconic heritage of jewellery creations from Faberge.

Seven iconic places in Ireland were chosen as the inspiration for the bespoke details that are subtly crafted into the collection's packaging. With a twist of Irish tradition, The Emerald Isle Collection is a uniquely time-defying celebration of the luxury, colour and boldness of the rarest Irish whiskey ever created.
Dimensions & Packaging: Display Case: 500W x 400D x 450H
The Emerald Isle Box: 420W x 310D x 350H

The Emerald Isle Set is composed by two boxes: whereas the main box, in walnut and golden details sets the mood and the interaction with the exclusive products inside, each set is accompanied by a transit/display case, with a clear display and a solid walnut base, powered by batteries with LED channels providing self-illumination to the products in a museum-like display.
Tags: Whiskey, Whisky, Luxury, Packaging, Box, Bottle, Design, Collection, Art, Product
Production Technology: Design, technology and craftmanship meet the highest of standards in order to bring together The Emerald Isle collection. Each box features a unique geometric illustration, etched into the polished walnut in solid brass string.

At the centre is an egg-shaped opening, decorated with cabochon emeralds, which locks from the top. Behind, two latched medallions initiate the revealing of the secrets behind the doors, with the key and lighting controls that begin the immersive experience.
Design Challenge: The main challenge in creating The Emerald Isle was to create something so unique, so luxurious, that would take the whiskey and luxury markets by storm. The materials had to be the absolute best, applied with jewellery precision, in intertwining gemstones, natural wood and gold, creating at the same time, a truly immersive and meaningful experience for any of the exquisite 7 owners of this rarest of products. The challenge of merging art, jewellery, craft and design into one creation.
Research: The R&D stages for the development of The Emerald Isle were based on two different approaches. 1) In creating and finishing the oldest, rarest, triple distilled, triple barrelled Irish whiskey ever created. 2) in providing for such rarity, the most exclusive and luxurious packaging, immersive experience and interaction that has ever been created. All the finest details of luxury, craftsmanship, technology and display have merged together in order to create a uniquely, timelessly designed product.
Inspiration: The Emerald Isle Collection represents a combination of the iconic characteristics of Faberge's heritage, and the rich narrative of the natural and mythological isle of Ireland, woven into a one-of-a-kind inimitable whiskey and luxury experience. A statement of whiskey, art and craftsmanship.

A symbol synonymous with Faberge, the iconic egg shape is used as a design accent throughout the entire collection, while the opulent coloured gemstones reflect Ireland's traditions and natural beauty.
Project Duration: Designed between March 2020 and January 2021, and firstly launched at a private auction in February 2021 where it sold for over 2 Million USD, breaking the world record for the most expensive whiskey ever sold. Each of the 7 units has been being manufactured one by one and selling for record-breaking prices ever since, reaching above the 4 Million USD mark.
Operation Flow: Open the clasps in the display case and remove the lid by the upper leather handle. In order to interact with the box, open the back latch, remove the key, unlock the box from the upper lock, and open the doors. The lights will automatically turn on. Use the key in the whiskey bottle neck to open the side compartments leading to the Faberge products. Below, a push-to-open drawer reveals the tasting set and exclusive Cohiba cigars and humidor, providing the perfect experience.
Team Members: Tiago Russo
Katia Martins
Image Credits: All imagery copyrights "The Craft Irish Whiskey Co."