Neon Zebra Brand Launch Pacáistiú Deochanna by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.

AirgeadPacadh· 2022

Neon Zebra Brand Launch Pacáistiú Deochanna

by PepsiCo Design and Innovation

Duais Airgid A' Design Award Winner in Pacadh Category

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Verified Award Winner

Verify Award Status for #137241

View at A' Design Award Press Release Award Badge

Colors

The Design

About Neon Zebra Brand Launch Pacáistiú Deochanna

Is dearadh pacáistithe é Neon Zebra do raon de mheascthóirí manglaim. Léiríonn gach canna agus pacáiste dí oideas deoch mheasctha uathúil, ar a dtugtar cothromóid Neon Zebra. Taispeánann an t-oideas do thomhaltóirí conas deoch mheasctha a dhéanamh leis an táirge. Déanann gach canna dhá mhanglam, agus iad roinnte ina gcodanna le comhroinnt. Tá na híomhánna maisithe a thaispeántar in aice leis an táirge simplí, ag baint úsáide as slis líoma agus miontas chun doimhneacht a chur leis. Léirítear na maisithe mar ghrafaic dhébhoiseacha dhána nó mar fhoirmeacha tríthoiseacha, agus tugann siad domhan Neon Zebra chun beatha.

The Recognition

About the Duais Airgid A' Design Award

Tha Neon Zebra Brand Launch Pacáistiú Deochanna air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Neon Zebra Brand Launch Pacáistiú Deochanna na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Neon Zebra Brand Launch Pacáistiú Deochanna na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Each can and drink package features a unique mixed drink recipe, called the Neon Zebra equation. It’s the playful way we explain to our consumers how to make the perfect mixed drink with our product. Each can makes two cocktails, perfectly portioned to share. The garnish images we feature alongside Neon Zebra are simple and easy: a lime slice and some mint add depth. In bold 2D graphics or fun 3D forms, these garnishes help to bring the wild Neon Zebra world to life.
Inspiration: With at-home cocktail culture on the rise throughout 2020, the mixer category saw 28% growth. There was an opportunity to break into the mixer category with a fresh offering and reach a new generation of consumers with different mixology habits. Enter Neon Zebra, an option that consumers can feel confident enjoying on a night in, or bringing to a party, pre-game, or game night.

Read the Press Release