MTN Dew Cake-Smash Pacadh Deochan by PepsiCo Design and Innovation

MTN Dew Cake-Smash Pacadh Deochan by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Duais Òir A' Design Award in Dealbhadh Pacaidh Competition Category.

ÒrPacadh· 2022

MTN Dew Cake-Smash Pacadh Deochan

by PepsiCo Design and Innovation

Duais Òir A' Design Award Winner in Pacadh Category

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Verified Award Winner

Verify Award Status for #137254

View at A' Design Award Press Release Award Badge

Colors

The Design

About MTN Dew Cake-Smash Pacadh Deochan

'S e MTN Dew Cake-Smash pacadh airson deoch bhog le blas cèic ann an deasachadh cuibhrichte. Chaidh am blas a chruthachadh gus spiorad shubhachasan co-roinnte a thoirt gu cuimhne, leithid cho-làithean-breith, bhainnsean agus cheumnachaidhean. Tha an dealbhadh a' bruidhinn ri clachan-mìle a chaidh a chall agus tha e ag amas air faireachdainn de dhòchas agus fèilleachd a thabhann. Chaidh saoghal lèirsinneach de charactaran coinnle beothail a leasachadh airson grafaigean a' phacaidh agus airson cleachdadh didseatach. Tha na caractaran coinnle a' moladh sluagh cruinnichte aig pàrtaidh. Tha am pacadh a' toirt cuireadh do luchd-ceannach tachartas a chomharrachadh a-rithist.

The Recognition

About the Duais Òir A' Design Award

Tha MTN Dew Cake-Smash Pacadh Deochan air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi MTN Dew Cake-Smash Pacadh Deochan na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh MTN Dew Cake-Smash Pacadh Deochan a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: MTN DEW found a creative way to recapture some of the fun of our collective cake-worthy celebrations–birthdays, weddings, graduations, or even life itself–and created a cake flavored DEW. It was time for a “Do-Over.”
Inspiration: The brand surprised consumers with MTN DEW CAKE-SMASH, a fun and delicious cake-inspired, limited edition flavor. Speaking directly to consumers’ missed milestones, MTN DEW delivered a product that captured the optimism and celebratory spirit that we all could use more of. To bring this spirit to life, the Design Team created a visual world of exuberant candle characters across digital and pack graphics, bringing all the good vibes of a crowd gathered in celebration at a party.

Read the Press Release