Pepsi New Year 2022 LTO Canastair Dibhe by PepsiCo Design and Innovation

Pepsi New Year 2022 LTO Canastair Dibhe by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Duais Òir A' Design Award in Dealbhadh Pacaidh Competition Category.

ÒrPacadh· 2022

Pepsi New Year 2022 LTO Canastair Dibhe

by PepsiCo Design and Innovation

Duais Òir A' Design Award Winner in Pacadh Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi New Year 2022 LTO Canastair Dibhe

'S e sreath de shia canastairean dibhe ann an deasachadh cuibhrichte a th' ann am Pepsi New Year 2022 LTO, a chaidh a chruthachadh airson saor-làithean a' gheamhraidh. Chaidh na canastairean a chur air bhog san Ruis mar phàirt de dh'iomairt suaicheantais ràitheil. Tha na grafaigean fèisteil air an dealbhadh gus freagairt air an t-seusan saor-làithean gu lèir, a' crìochnachadh leis a' Bhliadhna Ùir. Tha an dealbhadh cuideachd a' leudachadh a' bhrannd seachad air pacaideadh tro fheartan eadar-ghnìomhach. Faodaidh luchd-cleachdaidh còd QR air gach canastair a sganadh le fòn-làimhe gus faighinn gu sanasan-adhartachaidh, a' gabhail a-steach cothrom air hoodies agus lèintean-t ann an deasachadh cuibhrichte a bhios a' deàrrsadh a bhuannachadh.

The Recognition

About the Duais Òir A' Design Award

Tha Pepsi New Year 2022 LTO Canastair Dibhe air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Pepsi New Year 2022 LTO Canastair Dibhe na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Pepsi New Year 2022 LTO Canastair Dibhe a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: These cans were created with consumer engagement in mind, as well as to activate the brand beyond packaging. Complete with interactive functional features, consumers are encouraged to use their smartphone to scan QR codes on the cans that lead to promotions, including a chance to win limited edition hoodies and t-shirts that glow.
Inspiration: Bringing all the festive feels wherever it goes, Pepsi is lighting up the holiday season in 2022! The Design Team created a series of six limited edition cans for the New Year 2022, available for purchase in Russia, as a part of Pepsi’s ‘Light up the Winter Holidays’ campaign. These LTO cans were designed to be enjoyed through the whole of the winter holidays and culminating in New Year’s, embracing both the memorable and unexpected moments the season will bring.

Read the Press Release