By Beth Am Pacadh Supplement Collagen by Angela Spindler is a highly esteemed winner of the very prestigious 2022 Duais Òir A' Design Award in Dealbhadh Pacaidh Competition Category.
ÒrPacadh· 2022
By Beth Am Pacadh Supplement Collagen
Client: Depot Creative
Duais Òir A' Design Award Winner in Pacadh Category
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The Design
About By Beth Am Pacadh Supplement Collagen
Chaidh a’ bhuidheann a bharantachadh gus siostam dearbh-aithne lèirsinneach agus dealbhadh pacaidh a chruthachadh, a’ toirt a-steach soitheach a dh’aona-ghnothach airson an atelier sòghail seo. Far an robh e comasach chaidh a h-uile stuth a thaghadh a rèir an teisteanasan àrainneachdail, bho bhith a’ cleachdadh sgudal iar-chleachdaiche, pàipearan FSC agus inc stèidhichte air soy. Bidh am pacadh a’ cleachdadh paileas dath de dhhathan dorcha uaine is aotrom pastel, stuthan àrd-inbhe, structaran agus crìochnachadh clò-bhualaidh seòlta gus faireachdainn faicsinneach de shòghalachd agus cliù a chruthachadh.
The Recognition
About the Duais Òir A' Design Award
Tha By Beth Am Pacadh Supplement Collagen air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi By Beth Am Pacadh Supplement Collagen na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh By Beth Am Pacadh Supplement Collagen a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Material selection was used to influence the consumer's perception from the initial impression to a later considered appraisal. The vessel combines glass and wood. Luxury is secured through an elegant, blended conical form with flowing surfaces influencing desirability and relevance. Sustainability is achieved through material usage and reuse of the vessel—employing a refill system. Its' packaging with a colour palette of dark green and light pastel hues, using high quality materials, structures and subtle print finishes created a tangible sense of both luxury and prestige.
- Dimensions & Packaging
- The packaging consisted of a primary rigid box / core flute shipper / wrapping paper / stickers / large satchels / postcards / pouches / sachets and pulp boxes and sleeves.
- Tags
- Beauty, Luxury, Premium
- Production Technology
- Where possible all materials were selected based on their environmental credentials, ranging from the use of post-consumer waste, FSC papers and soy-based inks.
A range of bamboo pulp boxes was used for travel sachets, to provide both protection, be light weight aw well as home-compostable. - Design Challenge
- From the initial briefing to the mass production of the vessel, we had a 6 month window only. This gave very little time for full prototyping and testing as we would normal have.
- Research
- The luxury category, particularly within the beauty segment has been subject to criticism for its excessive use of packaging, plastic and general packaging waste. By Beth has sustainability at its core, therefore all materials were selected based on their environmental credentials. Materials were printed using soy-based inks, where possible recycled content, pulp and FSC paper. We were able to create a prestigious perception but not to the detriment of sustainability. The dark, green selected for its representation of the natural Australian flora and fauna.
- Inspiration
- Beauty, consciously considered. Depot was commissioned to create a visual identity system and packaging design, including a bespoke vessel for this luxury atelier. Simplicity, sustainability and social responsibility sit as key strategic pillars and therefore drove all packaging decisions. Depot worked with industrial designers to create a bespoke form that fulfilled the brief of luxurious and sustainable. The bespoke vessel and subsequent packaging give the product value and cachet.
- Project Duration
- June 2020-July 2021, Sydney Australia
- Operation Flow
- The vessel is packaged in a rigid, lidded box. It is shipped in a coreflute shipper.
- Team Members
- Creative Director: Angela Spindler
Industrial Designer: Charlie Payne
Industrial Designer: Andrew Simpson
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