Meandre Buidheal Cùbhraidh, Pacadh Cùbhraidh by Jiawei Wu

Meandre Buidheal Cùbhraidh, Pacadh Cùbhraidh by Jiawei Wu is a highly esteemed winner of the very prestigious 2022 Duais Umha A' Design Award in Dealbhadh Pacaidh Competition Category.

UmhaPacadh· 2022

Meandre Buidheal Cùbhraidh, Pacadh Cùbhraidh

by Jiawei Wu

Client: Jiawei Wu Design

Duais Umha A' Design Award Winner in Pacadh Category

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Colors

The Design

About Meandre Buidheal Cùbhraidh, Pacadh Cùbhraidh

Is e Meandre dealbhadh buideil is pacaidh a chaidh a chruthachadh airson bathar-brannd cùbhraidh nàdarra. Tha an t-ainm a' tighinn bho fhacal Fraingis a tha a' ciallachadh lùban aibhne. Tha an dealbhadh ag amas air eòlas bogte a thoirt seachad de bhith ag iomrall tro choille. Tha am mullach a' leantainn cruth geug a tha a' lùbadh, agus tha am buideal air a dhèanamh de chnò-fhrangach Ameireagaidh a Tuath, air a chumadh tro phròiseas lùbaidh fiodha. Tha cairt fiosrachaidh a' giùlan dealbh agus tuairisgeul den choille dhùthchail Fhrangaich a bhrosnaich an cùbhraidh. Cha tèid a chleachdadh ach fàilean nàdarra, coillteach san cùbhraidh.

The Recognition

About the Duais Umha A' Design Award

Tha Meandre Buidheal Cùbhraidh, Pacadh Cùbhraidh air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Meandre Buidheal Cùbhraidh, Pacadh Cùbhraidh na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Meandre Buidheal Cùbhraidh, Pacadh Cùbhraidh a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging system of the méandre is mainly focus on creating an immersive experience for customers to bring them wandering in forest with the footprints. The cap design reflects the image of natural shape with its bending branch. All stone-made bottle is an important representation of the beauty of nature. With the photo and description on the information card, users can picture the exact moment that the perfumer experience back in that little French rural forest. No matter where the customers live their lives, the méandre can bring them to the verdant forest immediately not only with the scent but with the whole packaging experience design.
Dimensions & Packaging: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The packaging final design was submitted in both RGB and CMYK color variants for printing and social media marketing. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
Tags: Package Design, Perfume Bottle, Fragrance, Art Direction, Natural, Product
Production Technology: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
Design Challenge: The visual translation of natural elements and brand image needs to find a balanced and creative point.The bottle package design is an innovative design with a complex structure, and the machining qualification rate is the biggest challenge encountered by this project.
Research: The objective starts from brand experience, brand personality and character definition, target audience. The experience defined – a journey in the forest with footmarks. Méandre is elegant, natural and chic. Thorough research of the history of perfume package design is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on méandre due to its genuine quality of heavy user/customer interaction. It was a very interesting experience for me to deeply co-create concepts and content with users.
Inspiration: The brand personality and design was inspired by the French word "méandre", which means "curves of a river." Notes of this fragrance last longer with experiencers, which form a subtle hint haunted with them. The design translated the experience into an immersive journey with natural and woody notes. Moreover, the package delivers a sustainable design concept. The main purpose of this project is to represent the experience of forest wandering.
Project Duration: The project started in 2020 and finished in 2021.
Operation Flow: Méandre is a natural perfume brand. The fragrance profile is based on the natural, woody notes to give users an experience and feeling that they are walking in the forest, thus only natural scents were selected as the ingredients.
Patents: Jiawei Wu
Team Members: Jiawei Wu
Image Credits: Design:Jiawei Wu
Photo Credits: Sonia Szostak