Roundooze Chickpea Snack Prìomh Fheum: Pacaidean Bhiadhagan by Salvita Bingelyte

Roundooze Chickpea Snack Prìomh Fheum: Pacaidean Bhiadhagan by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2022 Duais Umha A' Design Award in Dealbhadh Pacaidh Competition Category.

UmhaPacadh· 2022

Roundooze Chickpea Snack Prìomh Fheum: Pacaidean Bhiadhagan

by Salvita Bingelyte

Client: Salvita Design

Duais Umha A' Design Award Winner in Pacadh Category

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Colors

The Design

About Roundooze Chickpea Snack Prìomh Fheum: Pacaidean Bhiadhagan

Teacsa an Leabhair: 'S e dealbhadh pacaidean airson piseach-luchagan (chickpeas) ròiste a th' ann an Pacaidean Bhiadhagan Roundooze. Tha an raon a' còmhdach ochd blasan, sia milis is dà shaillte. Tha na blasan milis air an taisbeanadh air cùl-raon dubh, agus na blasan saillte air cùl-raon glas. Tha gàire, air a thoirt bhon suaicheantas Roundooze, a' comharrachadh stoidhle lèirsinneach an dealbhaidh. Tha uinneagan gearraidh-bàis anns gach pòcan, cumadh shùilean is beòil orra, gus an gabh na piseach-luchagan fhaicinn mus dèanar ceannach. Cumaidh clòan sìmplidh agus beagan dhathan an coltas aotrom agus mear. Tha meud gach pòcan 145 mm de leud agus 210 mm de àirde.

The Recognition

About the Duais Umha A' Design Award

Tha Roundooze Chickpea Snack Prìomh Fheum: Pacaidean Bhiadhagan air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Roundooze Chickpea Snack Prìomh Fheum: Pacaidean Bhiadhagan na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Roundooze Chickpea Snack Prìomh Fheum: Pacaidean Bhiadhagan a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A smile taken from the Roundooze logo is key to the packaging visual style. The adorable character is instantly heartwarming and creates a deeper emotional interest in the product. The pouches are characterized by see through windows that are shaped like eyes and a mouth. With a cute smiley face character on the front, it is possible to see the chickpeas before buying them and encourages consumers to get snacking. This promotes a fun and playful experience.
Dimensions & Packaging: Width 145 mm x Height 210 mm
Tags: Chickpeas, snack, healthy, packaging, design, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
Production Technology: The die cut windows give a promise of transparency, which earns customer trust. This helps transform the packaging into a friendly face that smiles at the consumer to convey a sense of happiness. The graphics on the back side of the pouch show the process of how the chickpeas, of extraordinary taste and texture, are transformed into Mediterranean style roasted chickpeas.
Design Challenge: The goal was to stand out on the store shelf amongst a wide variety of colourful snack packs and catch the eye of children and adults. Roundooze is an honest brand from Lithuania that aims to offer a healthier food option and bring positivity to the market.
Research: Roundooze brand is represented by cute smiles, conveying emotional communication on the shelf. This connects the brand with joy and healthy nutrition, building consumer confidence while maintaining a playful image.
Inspiration: These roasted chickpeas are gluten free and amazingly nutritious, full of protein, fiber, minerals and vitamins that will keep you energized all day long. Roundooze is a convenient and healthy snack alternative for both active children and busy adults. They are especially delicious because they are covered with a thin layer of flavouring that compliments, rather than competes, with the natural taste of the chickpeas.
Project Duration: Started in October 2021 and finished January 2022 in Vilnius, Lithuania.
Operation Flow: Eight chickpea packages were created for different flavours, six sweet and two savory. The black packaging reflects the highest quality mediterranean style roasted chickpeas, which are prepared in forty five days using unique technology. The gray packaging reflects the two savory styles, double roasted chickpeas and chickpeas with salt. Simple fonts and minimal colours on the packaging help give it a light hearted quality while still highlighting the exciting flavours within.
Image Credits: Erin Hope Stevens (Copywriter)