Jinlongquan Phacaid A Th’ Ann Am Pacadh Lionn by Jin Zhang

Jinlongquan Phacaid A Th’ Ann Am Pacadh Lionn by Jin Zhang is a highly esteemed winner of the very prestigious 2022 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.

AirgeadPacadh· 2022

Jinlongquan Phacaid A Th’ Ann Am Pacadh Lionn

by Jin Zhang

Client: InBev jinlongquan beer (Hubei) Co., Ltd

Duais Airgid A' Design Award Winner in Pacadh Category

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Colors

The Design

About Jinlongquan Phacaid A Th’ Ann Am Pacadh Lionn

Tha lionn Jinlongquan an dòchas toradh deireannach meadhanach agus àrd a chuir air bhog nach urrainn a-mhàin eachdraidh fhada a ’bhrand a chuir an cèill, ach cuideachd toirt air luchd-cleachdaidh a bhith a’ faireachdainn deagh chàileachd; bidh luchd-dealbhaidh a’ cleachdadh dhealbhan beairteach gus hopan, cluasan cruithneachd, baraillean fìon fiodha, lionn, stòran uisge agus eileamaidean eile a nochdadh, gus am bi feart làidir gnìomhachas lionn aig a’ phacaid; nas cudromaiche, tha na dealbhan a’ toirt a-steach samhla ìomhaigh branda deilbheadh dràgon Sìneach air seann làrach taigh-staile Jinlongquan ann an 1978, a bharrachd air ath-dhealbhadh clò suaicheantas agus dearg branda, a’ cruthachadh aithne làidir branda.

The Recognition

About the Duais Airgid A' Design Award

Tha Jinlongquan Phacaid A Th’ Ann Am Pacadh Lionn air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Jinlongquan Phacaid A Th’ Ann Am Pacadh Lionn na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Jinlongquan Phacaid A Th’ Ann Am Pacadh Lionn na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rich illustrations are used to express the spirit of brand craftsmen. The illustrations are inspired by the Chinese dragon sculpture in jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water sources and other elements, reflecting the attributes of the beer industry; The redesign of logo font and brand red form a strong brand recognition.
Dimensions & Packaging: 80*250mm（jar）
Tags: Beer, Jinlongquan, SANBU, Wuhan packaging design
Production Technology: The bottle is made of iron
Design Challenge: As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
Research: Jinlongquan beer began to produce beer in 1978, with an annual beer production capacity of 600000 tons. It is one of the largest beer brewing bases in Central China. Jinlongquan draft beer is a medium and high-end beer product. It is brewed with more high-end raw materials, which is fresher and mellower.
Inspiration: The illustration is inspired by the Chinese dragon sculpture in the former site of jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water source Zhanghe Reservoir and other elements, making the packaging have strong beer industry attributes; The redesign of logo font and brand red form a strong brand recognition.
Project Duration: The project was launched in Hubei, China in January 2022 and completed in Wuhan, China in February. It is expected to be listed and sold in China in April.
Operation Flow: 1L large tank has better display area, black-and-white illustrations depict rich details, and convey the spiritual symbol of the brand (Chinese dragon) and the product attributes of beer (hops, ears of wheat, wooden barrel, beer and water); The combination of red and gold can better highlight the brand and product information and form a rich and hierarchical packaging design scheme.
Patents: InBev jinlongquan beer (Hubei) Co., Ltd
Team Members: Designer: Jin Zhang
illustration: Jin Zhang