Satine Pro Príomhfheidhm: Pacáistiú Bainne by L3branding

Satine Pro Príomhfheidhm: Pacáistiú Bainne by L3branding is a highly esteemed winner of the very prestigious 2022 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.

AirgeadPacadh· 2022

Satine Pro Príomhfheidhm: Pacáistiú Bainne

by L3branding

Client: L3branding

Duais Airgid A' Design Award Winner in Pacadh Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Satine Pro Príomhfheidhm: Pacáistiú Bainne

Is éard atá i Satine Pro ná dearadh pacáistithe do bhainne ultrascagtha a dhíoltar sa tSín. Tá cion próitéine de 6 ghram in aghaidh gach 100 millilítear sa bhainne. Cuireann an dearadh an uimhir 6 i lár amhairc an phacáiste, cruthaithe trí eilimintí nádúrtha ar nós ba agus plandaí a dhíchóimeáil agus a athchur le chéile. Tá bó iomlán i bhfolach laistigh den phictiúr. Baineann an cur chuige leas as an gCiúbachas agus as an ealaín theibí, áit a ndéantar an réaltacht a scaradh óna chéile agus a atógáil. Tá tomhas 50 faoi 50 faoi 180 millilítear ar an bpacáistiú. Is é an aidhm ná fochatagóir bainne nua a shainiú agus carachtar nádúrtha, mín a chur in iúl.

The Recognition

About the Duais Airgid A' Design Award

Tha Satine Pro Príomhfheidhm: Pacáistiú Bainne air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Satine Pro Príomhfheidhm: Pacáistiú Bainne na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Satine Pro Príomhfheidhm: Pacáistiú Bainne na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SATINE, as a representative brand of China's high-end milk, launched China's first ultrafiltration milk in 2021, with protein content as high as 6g/100mL. A new picture was created by deconstructing and recombining the protein content number "6", which is most memorable for consumers, and natural elements such as cows and plants. "6" has become a prominent visual center, with a complete cow looming and hidden in the picture. In this way, technology, art, and nature were integrated into one design.
Dimensions & Packaging: 50mm*50mm*180mm
Tags: milk, package design, organic, Cubism
Design Challenge: The uniqueness of ultrafiltration milk category has not been well represented by any product on a global scale, with most looking more like "functional milk" or "milk beverage".
Our core mission is: 1. Define the characteristics of a new subcategory of ultrafiltration milk by design; 2. Continue SATINE's own natural and light luxury style, and further strengthen the high-end feeling to support the high price of products.
Inspiration: Design strategy is to start from science and technology, and the core principle of deconstruction and reorganization reminds designers of the deconstruction and reorganization of realistic scenes in "Cubism" and "abstractionism", which is an artistic means to reproduce reality and surpass reality; The integration of artistic vision into commercial products is also commonly used in luxury goods, which will naturally create high-end identity for the public.
Project Duration: The project started in July 2021 in Beijing and finished in December 2021 in Beijing, and was released in China in January 2022.
Team Members: Creative Direction: Guanru LI
Designer: Zhenxing Shi; Zhengyang Xuan
Projiect Manager: JIaxin He