Umha Pacadh · 2022
Meiyitian Pacáistíocht Chliste
by Chong Peng
- Duais Umha A' Design Award 2022 in Pacadh
- CLIENT: Yili Group
- Estimated Number of Design Views: 12,685
- Verification code E66DED478A · Verify this award
Colors
About Meiyitian Pacáistíocht Chliste
Is éard atá i Meiyitian ná dearadh pacáistíochta cliste a nascann pacáiste clóite le domhan branda fíorúil. Iompraíonn an phacáistíocht carachtair dhéthoiseacha agus thríthoiseacha atá bunaithe ar urlabhraí an bhranda, ag cruthú sonóg branda. Scanann tomhaltóirí na carachtair le feidhmchlár móibíleach agus téann siad isteach sa domhan fíorúil a chruthaigh an branda. Laistigh den domhan fíorúil, cuirtear cluichí idirghníomhacha agus córas saincheaptha bábóige ar fáil, agus is féidir duaiseanna a bhailiú. Is é an aidhm ná nasc níos dlúithe a thógáil idir an branda agus tomhaltóirí óga.
About the Duais Umha A' Design Award
Tha Meiyitian Pacáistíocht Chliste air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Meiyitian Pacáistíocht Chliste na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Meiyitian Pacáistíocht Chliste a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.
Press Kit
- Unique Properties
- By extracting the characteristics of the brand spokesperson, it designs the new 2D and 3D dolls, build up the brand IP. We have developed online interactive games and doll customization system.
- Dimensions & Packaging
- Width65mmxDepth65mmxHeight220mm
- Tags
- Virtual brand world,Smart and connected,Brand IP design
- Production Technology
- Mobile Internet AI technology
- Design Challenge
- In the new trend of "meta-universe", "MEIYITIAN" have developed online interactive games and doll customization system. With the new AI technology,consumers can enter the virtual brand world. Moreover,they can also play interactive games to get rewards or DIY ideas, eventually,these experiences will form data to bring more positive feedback for consumers and maintain the intimate relationship between the brand and consumers.
- Research
- With the rising of the "meta-universe" concept, the youth of "Generation Z" in China has spent more and more time exploring the virtual world,so some of the rules applied in brand packaging design for brands fail to keep up with the exploration spirits of the"Generation Z". Moreover, it is increasingly hard to resonate with them.
- Inspiration
- The core idea behind packaging design is to interact with consumers through new AI technologies. When consumers scan the packaging image, they can enter the virtual world created by the brand and started games or other activities,then strengthen the emotional link between the brand and consumers.
- Project Duration
- The project started in August 2021 in China
- Operation Flow
- Consumers enter the virtual brand world by scanning the characters on the package through APP
