Siela Prìomh Ghnìomh: Pacaidean Cosmaideach by Olga Takhtarova

Siela Prìomh Ghnìomh: Pacaidean Cosmaideach by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 Duais Umha A' Design Award in Dealbhadh Pacaidh Competition Category.

UmhaPacadh· 2022

Siela Prìomh Ghnìomh: Pacaidean Cosmaideach

by Olga Takhtarova

Client: Sot B&d

Duais Umha A' Design Award Winner in Pacadh Category

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Colors

The Design

About Siela Prìomh Ghnìomh: Pacaidean Cosmaideach

Teacsa an Leabhair: Is e dealbhadh pacaideachd a th' ann an Siela airson sreath de chosmaidean chloinne. Cleachdaidh an dealbhadh tiùb phlastaig gheal de 75 ml, air a sgeadachadh le clò-bhualadh sgrion is pada. Tha dealbhan stoidhlichte suidhichte ann am meadhan an dealbhaidh, agus tha aon charactar a' nochdadh ann an diofar àiteachan is suidheachaidhean air feadh na sreatha. Cuidichidh còdadh dath luchd-ceannaich gus na toraidhean aithneachadh bho chèile. Tha teacsa air a lughdachadh chun na h-ìre as lugha, gus an urrainnear an toradh ceart aithneachadh gu luath air an sgeilp. Cumaidh an uachdar geal na dealbhan soilleir is furasta ri fhaicinn.

The Recognition

About the Duais Umha A' Design Award

Tha Siela Prìomh Ghnìomh: Pacaidean Cosmaideach air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Siela Prìomh Ghnìomh: Pacaidean Cosmaideach na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Siela Prìomh Ghnìomh: Pacaidean Cosmaideach a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The solution was to develop illustrations, which are now central to the design. The designer created a story for the product, placing the character at the center of the brand identity and making it an essential element of brand communication. The story is translated through the packaging design. The character of the created stories gets into different places and situations. Color coding was also added to help distinguish the products in the line.
Dimensions & Packaging: Plastic tube cream bottle 75 ml. White color
Tags: Cosmetics packaging, Baby cosmetics packaging, Illustration, Kids cosmetics
Production Technology: Screen and pad printing method
Design Challenge: Mothers, the main buyers of products for babies, usually do not have free time to look at jars, bottles and boxes for a long time, so they need to recognize the right product at a glance. Therefore, illustrative material became the main key for the design, as the text load was reduced to a minimum.
Research: The packaging of Siela Cosmetic cosmetics for children was created in accordance with international quality standards, designed for the gentle care of babies. One of the designer's tasks was to create a corporate style for the entire line of cosmetic products, which would allow them to stand out on the shelves in shopping centers and make it more convenient and faster for customers to find them.
Inspiration: Ukrainian brand Siela Cosmetic has a proven reputation as a manufacturer of natural and effective products. The company's developments consist of natural first-rate raw materials. Therefore, they do not cause allergic reactions, guarantee users proper care, and, in addition, meet high European standards. At the beginning of 2021, they were going to expand the line of children's cosmetics for the youngest and saw an opportunity to improve the effectiveness of the packaging.
Project Duration: This project started in March 2021 and finished in 2022 January in Kyiv. Ukraine
Operation Flow: The designer wanted to create something more appealing to children as well as more reliable for moms, hence the strict, consistent design theme that gives much more than just information and an outstanding look on the shelf. The designer intentionally avoided modern trends such as kraft paper, neutral tones and earthy colors. The white tube packaging chosen provides a blank slate for stylized illustrations to tell the brand's quirky story and stand out on the shelf.