Artem Luxury Watch Straps Pacáistíocht by Joel Derksen

Artem Luxury Watch Straps Pacáistíocht by Joel Derksen is a highly esteemed winner of the very prestigious 2022 Duais Umha A' Design Award in Dealbhadh Pacaidh Competition Category.

UmhaPacadh· 2022

Artem Luxury Watch Straps Pacáistíocht

by Joel Derksen

Client: Studio Otherness

Duais Umha A' Design Award Winner in Pacadh Category

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Verified Award Winner

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Colors

The Design

About Artem Luxury Watch Straps Pacáistíocht

Is dearadh pacáistíochta é Artem Luxury Watch Straps a cruthaíodh d'iallacha uaireadóra atá déanta do bhailitheoirí. Sleamhnaíonn an clúdach seachtrach as a chéile chun bosca istigh veaillim seaca a nochtadh a osclaíonn ar an taobh le séala liopa. Coinníonn ionsá cúbháin an iall ina áit. Cuireann an fhoirm bhloclach agus dhealbhóireachta béim ar imill ghéara agus ar bheachtas teicniúil. Tugann stampáil scragaill agus páipéir i liath agus gorm ríoga cuma shofaisticiúil theicniúil di. Múnlaíodh an struchtúr chun an táirge a chur i láthair go soiléir le linn an dí-bhosca.

The Recognition

About the Duais Umha A' Design Award

Tha Artem Luxury Watch Straps Pacáistíocht air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Artem Luxury Watch Straps Pacáistíocht na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Artem Luxury Watch Straps Pacáistíocht a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Artem Straps is an Australia-based company with a vision of redefining watch straps for the passionate collector. Artem’s brand experience honours the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps.

The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with automotive curves and considered contrasts.
Dimensions & Packaging: 80mm W x 20mm D x 270cm L
Tags: Packaging, watch, jewelry, premium, luxury, branding, lifestyle, netherlands, australia
Production Technology: Foil stamping, foam insert, GF Smith papers (Grey, Royal Blue), and frosted vellum box.
Design Challenge: The overall project was quite smooth - with the biggest challenge being quality assurance and colour matching in paper selection and box quality.
Research: Research involved competitor analysis - both in branding and in packaging experience. Key competitors focused on machismo or affordability. Artem instead chose to create an atmosphere of mystery and reverence.
Most watch strap competitors focused on cost efficiency in their packaging, stepping away from a luxury experience. However the top-end watch brands (Blanc Pain, Rollex) all created incredible unboxing experiences, which we used as a baseline for the Artem packaging.
Inspiration: The engineering sensibility of the brand inspired a blocky and sculptural approach to the packaging, one that showcased the sharp edges and technical perfection of the brand. Shadow play and how the product would showcase on Instagram and in unboxing videos also drove key structural considerations.
Project Duration: 4 months, Netherlands
Operation Flow: Cover slides off, revealing velum inner box. Velum inner box opens on the side with typical flap seal
Team Members: Creative Director: Joel Derksen
Image Credits: Photographer: Ingmar Swalue